Get featured on Digital Payments Media Outlets in 48 hours

Yes, you can do some parts of PR yourself, like building relationships with a few key fintech bloggers or being active on social media. However, manually submitting a press release to hundreds of outlets is not feasible. News publications rarely accept direct submissions from unknown companies due to the sheer volume and potential for spam. Using a distribution service gives you access to established newswire networks that editors trust. This is the key to getting your announcement published at scale on sites like Benzinga and MarketWatch. The DIY approach is good for targeted relationship building, while distribution is for broad, guaranteed coverage.

The cost varies dramatically based on the method. A DIY approach, where you manually email journalists, is technically free but has a very low success rate and is time-intensive. A traditional PR agency charges a monthly retainer, typically between $5,000 and $15,000, with no guarantee of placement for any single announcement. Press release distribution services offer a middle ground, with one-time fees for guaranteed placements across a network of sites. This model is often more cost-effective for specific announcements like funding rounds or product launches. You can view our current packages and pricing for specific costs.

Once your press release is written and approved by our editorial team for compliance with publisher guidelines, the distribution process is very fast. Your announcement will begin appearing on media outlets within 24 to 48 hours. You will receive a full report with links to your live placements within 3 business days of publication. For packages that include startup directory submissions, those placements can take up to two weeks to be reviewed and approved by the individual directory sites.

Editors and newswires prioritize announcements that are factual, timely, and impact the market. For digital payments, the strongest topics are funding rounds (especially with notable VCs), acquisitions, and securing key regulatory licenses. These are hard news events that signal significant business momentum. Partnerships with established banks or large enterprise clients are also very effective. Product launches can work well if they introduce a genuinely new capability or solve a major pain point for a specific merchant vertical. Announcements based on internal data, like a report on payment trends you've observed across your network, can also perform well.

Avoid hype and marketing jargon at all costs. Finance editors reject releases that read like advertisements. Your headline must be a factual statement of news, not a subjective claim. For example, "PayCore Raises $5M Series A" is good; "PayCore Revolutionizes Payments" is bad. Your first paragraph must summarize the entire story: who, what, when, where, and why. The rest of the release should provide supporting details, data, and a quote from a key executive. Stick to a professional, objective tone and ensure your announcement is genuinely newsworthy and not just a minor product tweak or marketing campaign.

Yes, but indirectly. An investor or enterprise lead is unlikely to discover you for the first time from a single press release. However, when they are performing due diligence on your company, finding a history of media coverage on credible sites like Business Insider or MarketWatch acts as a powerful trust signal. This coverage validates your claims and shows you have market traction and a professional operation. It answers the subconscious question, "Is this company legitimate?" Seeing your name on trusted financial news outlets builds the confidence needed for them to take the next step, whether it's booking a demo or signing a term sheet.