PR strategies, SEO insights, and media distribution tips to help you build brand authority and get featured.
Put these strategies into action. Get your brand featured on 500+ high-authority publications with guaranteed placement.
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Yes — but not the way they used to. Google no longer passes link equity from most newswire sites, so the SEO value comes from brand signals, indexed coverage on high-DA outlets, and the backlinks you earn when journalists pick up your story organically. A well-distributed press release can generate 50-200+ indexed pages mentioning your brand, which strengthens topical authority.
Lead with the newsworthy angle, not your product pitch. Use a headline under 80 characters with a clear benefit or data point. Keep the first paragraph to who, what, why, and why now — under 40 words. Include one real quote from a founder or executive, and add a link to supporting data or a media kit. Skip the jargon and buzzwords.
Do-follow links pass PageRank directly to your site and have a measurable impact on rankings. No-follow links (used by most major publications) don't pass PageRank but still drive referral traffic, brand visibility, and trust signals that Google factors into E-E-A-T evaluations. A natural backlink profile includes both.
Media pickups typically appear within 24-72 hours of distribution. SEO impact from indexed coverage and backlinks takes 4-8 weeks to show in rankings. Brand search volume increases are often visible within 2-3 weeks. For sustained results, plan on distributing at least one press release per month to build consistent media presence.
Traditional newswires blast your release to a generic list. MediaBoost focuses on getting featured on high-authority outlets — 500+ news sites including Yahoo Finance, Business Insider, AP News, and Benzinga. Every package includes guaranteed placements with live links, and our SEO-optimized distribution means your coverage actually ranks on Google.
