Free templates with no email gate

Free Press Release Templates for Every Announcement

A press release template is a pre-formatted document with the seven elements journalists expect: headline, dateline, lead, body, quote, boilerplate, and media contact. Download any of the 8 free templates below and replace the placeholders with your announcement.

No email required · Or draft one with the free AI writer

The standard press release template, annotated

Every press release follows the same seven-part structure. Each element below carries a note on what editors actually check, and the toggle switches to a real release published through MediaBoost, annotated the same way. The same file works as a news release template or media release template: different names, same document.

The standard 7-part press release template

Headline

[Company name] [active verb] [what happened], [key number or detail]

Editors decide here. Keep it under 100 characters with one concrete number and no exclamation point.

Dateline

CITY, Country, [Month] [Day], [Year]

The line FOR IMMEDIATE RELEASE sits above the headline; the dateline opens the first paragraph with the city in capitals and the full date.

Lead paragraph

[Company] today announced [what], available [when] in [where]. [Why it matters, in one sentence.]

The five Ws in 35 to 45 words. If a journalist reads only this paragraph, the story must still stand.

Body

[Two or three short paragraphs: context, key numbers, and what changes for customers or the market. Close with one call-to-action line: the link or next step for readers.]

Facts before adjectives. Editors cut hype on sight; numbers and specifics survive the edit. The last line is your call to action.

Quote

"[One or two sentences of genuine opinion or intent]," said [Full Name], [title] at [Company].

The only place opinion belongs. Attribute it to a named spokesperson with a real title.

Boilerplate

About [Company]: [What the company does, for whom, and since when, in 60 to 100 words. End with the website.]

Reused word for word in every release you send. Write it once and keep it under 100 words.

Media contact

[Name], [Title], [email], [phone], [website]

A real person a journalist can reach today, not a generic inbox. The ### end mark follows on its own line.

Paste it into your doc and replace every bracket.

The filled example is a real release: read the live article. Download this template: Word (.docx) · PDF. For Google Docs, upload the Word file to Drive and choose Open with Google Docs. Every MediaBoost package includes editorial review of this exact structure before publication; distribution starts at $389 one-time.

Templates by announcement type

The structure stays the same seven elements; what changes is the emphasis and the details journalists expect. Each template comes with a filled-in example and its own download.

EventFor conferences, webinars, and launch events, with the date, venue, and speakers up front.Date, venue, and speakers in the leadRegistration or ticket details in the bodyQuote slot for the organizerDOC · PDFView the templateProduct launchFor new products, features, and app launches, built around availability, pricing, and what changes for users.Availability and pricing in the lead paragraphWhat changes for users, in numbersQuote slot for the founder or product leadDOC · PDFView the templateNew hireFor executive hires and team announcements, introducing the person, the role, and why it matters.New hire's role, start date, and mandateOne-paragraph bio with past credentialsQuote slots for the CEO and the hireDOC · PDFView the templateMusicFor albums, singles, and tour dates, with release day, streaming links, and the artist's own words.Release date, format, and label in the leadStreaming links block for editorsQuote slot for the artistDOC · PDFView the templateFundingFor pre-seed to Series C rounds, leading with the amount, the investors, and what the money builds.Round size and lead investor up frontUse-of-funds paragraph investors expectQuote slots for the founder and an investorDOC · PDFView the templateCrypto token launchFor token launches and exchange listings, with token details, dates, and the claims editors will check.Token name, ticker, and launch date up frontExchange listing details blockFactual utility framing editors keepDOC · PDFView the templateBook launchFor new books and author publicity, covering the title, the author, and where to buy it.Title, author, and publication date in the leadAvailability block: ISBN, retailers, formatsQuote slot for the author or an early reviewDOC · PDFView the templateAcquisitionFor acquisitions, mergers, and buyouts, stating the deal, the terms you can share, and what changes.Both companies and the deal in the headlineWhat changes for customers, spelled outQuote slots for both CEOsDOC · PDFView the template

Want to read finished ones first? See real press release examples, published through MediaBoost and annotated element by element.

Prefer everything in one file? Get the press release kit.

All 8 templates plus a pre-send checklist, a boilerplate worksheet, a media contact list, and the pitch email template. Free, no email asked.

Download the kit

When your release is ready, MediaBoost publishes it on named outlets with guaranteed placements, editorial review included, live within 48 hours. See packages from $389, read the PR Newswire alternatives guide, or launching a token? See crypto press release distribution.

Press release template FAQ

What goes in a press release?+

Every press release carries seven standard elements: a headline under 100 characters, a dateline in AP form, a lead paragraph answering who, what, when, where, and why, a body of supporting facts, at least one attributed quote, a 60 to 100 word boilerplate about the company, and a media contact block ending with ###.

How long should a press release be?+

Aim for 400 to 600 words, roughly one page. That is the range editors actually read; anything longer buries the news, and anything much shorter usually skips the quote or the boilerplate. MediaBoost's editorial review accepts releases up to 700 words, but tighter is stronger.

What are the 7 parts of a press release?+

The seven parts are the headline, the dateline, the lead paragraph, the body, one attributed quote, the boilerplate, and the media contact block, closed by the ### end mark. Some guides count the call to action as its own part; our templates fold it into the body's closing line. Every template on this page carries all seven pre-formatted, with a filled example showing each part in use.

What is the difference between a press release template and a press kit?+

A press release template is a pre-formatted document for one announcement. A press kit is a standing collection of company assets: logos, photos, executive bios, and a fact sheet journalists pull from anytime. The free kit on this page bundles all 8 templates with a pre-send checklist, a boilerplate worksheet, a media contact list, and a pitch email template.

What is the boilerplate section for?+

The boilerplate is the About paragraph that closes every release: 60 to 100 words describing what the company does, for whom, and one or two verifiable facts. Write it once, reuse it verbatim on every release, and keep it factual enough that an editor can lift it into an article unchanged.

Is there a truly free press release template?+

Yes. All 8 templates on this page, plus the complete kit, download free in Word or PDF with no email required, and the Word files open directly in Google Docs. Ungated files are the point: you should be able to open a working template in the next thirty seconds without entering a funnel.

How much does distribution cost once the release is written?+

MediaBoost packages are one-time payments with no membership: SaaS Directory at $389, Web3 Media Lite at $649, Global Media at $899, and Web3 Media Plus at $1,599. Every package includes guaranteed placements on named outlets, editorial review, a 48 hour turnaround, and a shareable PDF proof report with live links.

The template is the easy part

Your release is written.
Now get it published.

MediaBoost places your announcement on named outlets with guaranteed placements, a 48 hour turnaround, editorial review included, and a shareable PDF proof report with live links. Packages start at $389 one-time.