Free Product Launch Press Release Template for SaaS, Apps, and Physical Products
A product launch press release announces a new product with the seven standard elements plus an availability line covering price, plans, launch offer, and where to buy. Name at most three capabilities and give each one a concrete outcome. Download the free template below in Word or PDF, or open the Word file in Google Docs.
No email required · Or draft one with the free AI writer and edit from there.
The product launch template, annotated
[Company] Launches [Product], [What It Does] for [Audience]
Editors check for a concrete claim about what the product does, not category buzzwords, in under 100 characters.
CITY, State, [Month] [Day], [Year], running straight into the lead sentence
Editors check the AP form CITY, State, Month Day, Year before reading anything else.
[Company] today announced [Product], a [category] that [the problem it removes] for [audience], available [launch date]. [One sentence on why now.]
Editors check that company, product, category, launch date, and the problem solved fit in 35 to 45 words.
Problem and solution: [two sentences on the pain, two on how the product answers it, no superlatives without proof]. Capabilities: [up to three named capabilities, each with one concrete outcome]. Availability: [price, plans, launch offer, where to buy]. Traction, only if real: [beta numbers, waitlist size, early customers, or integrations]. Call to action: [one product URL with a trial or demo path].
Editors check for the availability line most launches forget and for numbers behind every claim.
"[Why we built this, in one or two sentences]," said [Full Name], [Founder or Product Lead] of [Company]. Optional second quote from a beta customer or design partner.
Editors check that the quote explains the decision to build, not just enthusiasm about launching.
About [Company]: [what it does, for whom, founding year, one or two verifiable facts such as users or languages served], in 60 to 100 words.
Editors check for verifiable facts they can lift into an article unchanged.
[Name], [Title], [Email], [Phone], [Website]. Add a press kit line offering screenshots and logo files. End the release with the ### mark.
Editors check whether screenshots are one reply away; launches without visuals get skipped.
Paste it into your doc and replace every bracket.
When to use this template
Use this template when you are launching a new product, a major version, a mobile app, or a website, and you want coverage that tells readers what it does, what it costs, and where to get it.
A real one, published through MediaBoost
The filled example is a template-form rewrite of Smodin's live newsroom release, with every fact as published. Product launches are the most abundant type in the MediaBoost newsroom: Helptal, Opsera Forge, isCalculator, Harper 5.0, and Kling AI 3.0 releases are also live as secondary references.
Product launch press release questions, answered
Is there a free press release template for a product launch?
Yes. The product launch template on this page downloads free in Word or PDF with no email required, and the Word file opens directly in Google Docs. It includes the availability line generic templates omit, covering price, plans, launch offer, and where to buy, plus guidance on embargoed launch-day timing.
What should a press release for a new product include?
Lead with the company, the product, its category, the launch date, and the problem it removes. Then name at most three capabilities with one concrete outcome each, state price and availability, include a founder quote explaining why it was built, and close with a boilerplate and media contact.
Can I use this template for a mobile app or website launch?
Yes. The download includes mobile app and website launch variants with their own headline formulas. For an app, add platforms and store links to the availability line; for a website launch, treat the URL itself as the product and lead with what visitors can now do there.
When should I send a product launch press release?
Brief journalists under embargo a few days before launch so coverage can appear the moment you go live, rather than blasting the release on launch day itself. Once the release is final, MediaBoost distributes it with guaranteed placements and a 48 hour turnaround, starting at $389 one-time.
Announcing something else? Browse all press release templates
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