Free Book Press Release Template for Authors and Publishers
A book press release announces a title with the seven standard elements plus a metadata block carrying the ISBN, publisher, page count, formats, price, and retailers, and a review copy offer inviting journalists to request the book or an author interview. Download the free template below in Word or PDF, or open the Word file in Google Docs.
No email required · Or draft one with the free AI writer and edit from there.
The book launch template, annotated
[Author] Releases [Title], a [Genre or Category] About [Hook], Available [Date]
Editors check for an angle they can use: a timely theme, an author credential, or a local-author hook.
CITY, State, [Month] [Day], [Year], running straight into the lead sentence
Editors check the AP form CITY, State, Month Day, Year.
[Author] releases [Title], a [category] about [hook], available [date] from [publisher or platform]. [One sentence on why readers need it now.]
Editors check that author, title, category, date, and the why-now land in 35 to 45 words.
Book details: [ISBN], [publisher], [page count], [formats: hardcover, paperback, ebook, audio], [price], [retailers]. Synopsis: [three to four sentences written as news, not jacket copy]. Author credentials: [what makes this person the right author, prior books, platform]. Review copy offer: [invite journalists to request a review copy or author interview].
Editors check the metadata block and the review copy line, the single sentence most likely to earn a reply in book PR.
"[Why this book and why now, in one or two sentences]," said [Author]. Optional second quote from an early reviewer or notable endorser.
Editors check that the quote adds a reason the book matters beyond the author's pride in it.
About the Author: [career facts, prior books, platform], in 60 to 100 words, plus About the Publisher if applicable.
Editors check for verifiable credentials rather than self-description.
[Name], [Title], [Email], [Phone], [Website]. End the release with the ### mark.
Editors check they can request the review copy in one step from this block.
Paste it into your doc and replace every bracket.
When to use this template
Use this template when you are announcing a book launch or promoting an author, whether traditionally published or self-published, and you want books editors to find the metadata and the review copy offer immediately.
A real one, published through MediaBoost
The live newsroom release by Anthony Joseph Amaradio is author publicity rather than a launch announcement, and the filled example rewrites it faithfully to show what it genuinely demonstrates: credential-led author positioning that keeps a book in the news between launches. For launch-day metadata such as ISBN, formats, price, and retailers, follow the placeholders in the blank template, which the downloadable file pairs with a clearly labeled demonstration launch release.
Book launch press release questions, answered
Is there a free press release template for a book?
Yes. The book template on this page downloads free in Word or PDF with no email required, and the Word file opens directly in Google Docs. It includes the ISBN and metadata block generic templates skip, genre-specific headline formulas for fiction, nonfiction, self-help, and business titles, and a review copy offer block.
What information does a book press release need?
Beyond the standard elements, a book release needs its metadata block: ISBN, publisher, page count, formats, price, and retailers. Add a synopsis written as news rather than jacket copy, the author's credentials, and a line inviting journalists to request a review copy or an author interview.
When should I send a book launch press release?
Weeks before publication day, not on it. Reviewers need the book well in advance to have coverage ready at launch, so send the release with the review copy offer early, then follow up with a publication-day announcement. Announcing with zero reviewer lead time wastes the launch window.
Do I need a publisher to send a book press release?
No. Self-published authors use the same template; list yourself or your imprint in the publisher field and make sure the retailer links work. What editors care about is the metadata, the news angle, and whether a review copy is one reply away, not who published the book.
Announcing something else? Browse all press release templates
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