Free Token Launch Press Release Template for Crypto and Web3 Projects
A token launch press release announces a new token with the seven standard elements plus the two things crypto journalists verify first: the contract address and the audit status with the auditor named. It also needs a compliance block with no price talk. Download the free template below in Word or PDF, or open the Word file in Google Docs.
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The crypto token launch template, annotated
[Project] Launches [$TICKER] on [Chain] with [Listing or Utility Hook]
Editors check for a utility story; a listing-only headline with no reason to care gets rejected.
CITY, Country, [Month] [Day], [Year], running straight into the lead sentence
Editors check the dateline; crypto releases use CITY, Country since teams are rarely US-based.
[Project] today announced the launch of [$TICKER] on [chain], a token that [what the token does], with [launch or listing date] and listings on [venues].
Editors check that project, token, chain, utility, and date land in 35 to 45 words.
Token details: [ticker], [chain], [contract address], [total and circulating supply], [listing venues], [audit status with the auditor named]. Utility: [what holding or using the token actually does, in plain words, with no price talk]. Tokenomics: [allocation for team, community, treasury, and investors, with a vesting note]. Compliance: [not-financial-advice disclaimer, jurisdiction restrictions, forward-looking statement note; strip all price predictions and investment language]. Call to action: [docs, whitepaper, and community links].
Editors verify the contract address and audit status before reading anything else.
"[The problem the protocol solves, in one or two sentences]," said [Full Name], [Founder or CEO] of [Project]. Optional second quote from an exchange, launchpad, or ecosystem partner.
Editors check the quote for utility substance; price enthusiasm gets the release binned.
About [Project]: [what the protocol does, for whom, with one or two verifiable facts], in 60 to 100 words.
Editors check for an identifiable team; an anonymous project with no explanation is a rejection.
[Name], [Title], [Email], [Phone], [Website]. End the release with the ### mark.
Editors check for a reachable human, not just a Telegram group link.
Paste it into your doc and replace every bracket.
When to use this template
Use this template when you are announcing a token generation event, an exchange listing, or an NFT project, and you need the release to pass the editorial standards of tier-one crypto outlets.
A real one, published through MediaBoost
The filled example is a template-form rewrite of the Kuvi.ai $KUVI token launch, live in the MediaBoost newsroom, with every fact as published. Three more live crypto references show the vertical's depth: Binance's bStocks tokenized securities, the Kite Chain launch, and USDM1 on Anchorage Digital.
Crypto token launch press release questions, answered
What goes in a token launch press release?
Lead with the project, the token, the chain, what the token does, and the launch or listing date. Then add the token details block crypto journalists verify first, contract address and audit status with the auditor named, plus tokenomics with a vesting note, a compliance block, and links to docs and community.
Why do crypto press releases avoid price predictions?
Because tier-one crypto outlets reject releases containing price talk or investment language, both for editorial standards and for regulatory reasons. Keep the story on utility, what holding or using the token actually does, and include a not-financial-advice disclaimer with any jurisdiction restrictions.
Can I use this template for an NFT project announcement?
Yes. Swap the token details block for collection details, chain, contract address, mint date, supply, and mint price stated as fact rather than investment framing, and keep the compliance block intact. The utility paragraph should explain what holders actually get.
How do I get a token launch release published on crypto outlets?
Once your release is ready, MediaBoost places it on named crypto outlets with guaranteed placements and a 48 hour turnaround. The Web3 Media Lite package is $649 one-time and Web3 Media Plus is $1,599 one-time, both with editorial review included, starting from the get-started page.
Announcing something else? Browse all press release templates
Your release is written.
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