7 Press Release Templates for Startups and Small Brands

A good press release template does more than save time. It gives your announcement a newsworthy structure, keeps the message concise, and helps editors quickly understand why the update matters.

For startups and small brands, that structure is especially useful. You may not have a PR team, a communications lead, or weeks to polish every sentence. The right template helps you move from “we should announce this” to a clear, professional release that can be distributed, published, and shared.

The key is choosing the right format for the story. A product launch should not read like a funding announcement. A partnership should not sound like a sales page. A local event needs different details than an industry report.

Below are seven practical press release templates you can adapt for common startup and small business announcements. Use the bracketed fields as prompts, then customize the language so the final release sounds specific, factual, and credible.

Before You Use These Press Release Templates

Every strong press release has the same foundation: a clear announcement, a specific audience, verifiable details, and a reason the news matters now. Templates help with structure, but they cannot create news value on their own.

If you are still shaping your angle, MediaBoost’s guide to writing a media-friendly press release is a helpful companion before you start filling in the blanks.

Here is a quick way to choose the right template:

Announcement type	Best template to use	Core news angle
New product, service, or feature	Product launch	A new solution is now available for a defined audience
Seed, pre-seed, grant, or growth funding	Funding announcement	New capital will support growth, hiring, product development, or market expansion
Collaboration with another company	Partnership	Two organizations are creating new value together
Revenue, customer, location, or usage milestone	Company milestone	The brand has reached measurable traction or impact
Webinar, conference, opening, or community event	Event announcement	A timely event gives people a reason to attend or participate
Rebrand, repositioning, or leadership update	Brand update	The company is evolving to serve the market better
Research, report, survey, or trend analysis	Data report	Original insight reveals something useful or timely

Before publishing, replace vague claims with concrete facts. “Fast-growing” is weaker than “expanded to three new markets in six months.” “Innovative” is weaker than a sentence explaining what is actually new.

1. Product Launch Press Release Template

Use this template when your startup or small brand is launching a new product, service, feature, platform, collection, or package. It works best when you can clearly explain who the product is for, what problem it solves, and how it is different from what already exists.

This template also works for tangible, location-based, or industrial brands. For example, a company selling modular units, storage products, or construction-related inventory could adapt it for a new product line, just as a shipping container retailer announcing nationwide delivery might frame availability, quality standards, and buyer convenience as the news angle.

[Company Name] Launches [Product/Service Name] to Help [Target Audience] [Primary Benefit]

[City, State], [Month Day, Year] - [Company Name], a [short description of company], today announced the launch of [Product/Service Name], a [brief product description] designed to help [target audience] [solve problem or achieve outcome].

The new [product/service] addresses [specific market problem], giving [customers/users] a simpler way to [main use case]. Unlike [general alternative or common approach], [Product/Service Name] offers [key differentiator] and is now available to [audience or region].

“[Quote from founder, CEO, or product lead explaining why this launch matters],” said [Name], [Title] at [Company Name]. “[Second sentence that connects the product to the customer problem or market opportunity].”

Key features of [Product/Service Name] include [Feature 1], [Feature 2], and [Feature 3]. The company developed the offering after [customer insight, market trend, beta test, or founder experience].

[Product/Service Name] is available starting [date] at [website or sales channel]. Customers can [book a demo, purchase, request a quote, join the waitlist, or learn more] by visiting [URL].

About [Company Name]
[Company Name] is a [company category] helping [audience] [main outcome]. Founded in [year], the company serves [customers, industries, or regions] with [short description of products or services]. Learn more at [website].

Media Contact
[Name]
[Title]
[Company]
[Email]
[Phone]
[Website]

Tips for making this template stronger

Avoid turning the release into a product brochure. The best product launch releases lead with relevance, not a feature dump. Explain the market problem first, then show how the product fits into that problem.

If the product is not fully available yet, be transparent. Say “opens waitlist,” “begins beta access,” or “will become available on [date]” instead of implying a full public launch.

2. Startup Funding Press Release Template

Funding announcements are common, but they need precision. Investors, journalists, customers, and potential hires may all read the same release. The goal is to explain how much was raised, who participated, and what the funding enables.

If you cannot disclose the amount, do not invent one. You can still announce the round as “undisclosed funding,” “strategic investment,” or “a new financing round,” but the story will need a stronger explanation of what changes because of the capital.

[Company Name] Raises [Amount] in [Round Type] to [Primary Growth Goal]

[City, State], [Month Day, Year] - [Company Name], a [company category] serving [target market], today announced it has raised [amount] in [pre-seed/seed/Series A/grant/strategic funding] led by [lead investor], with participation from [additional investors if applicable].

The funding will support [primary use of funds], including [hiring, product development, market expansion, research, operations, or customer acquisition]. The announcement follows [traction point, customer growth, product milestone, revenue milestone, or market demand signal].

“[Quote from founder explaining the mission and why now is the right time to grow],” said [Founder Name], [Title] of [Company Name]. “[Second sentence about how the funding will benefit customers or accelerate the company’s vision].”

[Investor Name], [Title] at [Investor Firm], added, “[Quote explaining why the investor believes in the company, market, or team].”

Founded in [year], [Company Name] helps [audience] [solve problem]. The company has [traction detail], including [number of customers, partnerships, product usage, waitlist growth, market expansion, or other proof point].

About [Company Name]
[Company boilerplate].

About [Investor Firm]
[Optional investor boilerplate if approved].

Media Contact
[Name]
[Title]
[Company]
[Email]
[Phone]
[Website]

Tips for making this template stronger

Do not make the entire story about the money. A strong funding release explains what the funding makes possible. New hiring, expanded availability, product improvements, customer demand, and market timing are usually more interesting than the round itself.

Also confirm investor quotes, investor names, and round terminology before distribution. A small error in a funding release can create unnecessary friction with partners and media contacts.

3. Partnership Press Release Template

Use this template when two companies are collaborating in a way that creates customer, market, or operational value. A partnership announcement should answer one question quickly: what can customers do now that they could not do before?

This format works for integrations, co-marketing campaigns, channel partnerships, nonprofit collaborations, distribution agreements, and strategic alliances.

[Company Name] Partners with [Partner Name] to [Shared Customer Benefit]

[City, State], [Month Day, Year] - [Company Name], a [company description], today announced a partnership with [Partner Name], a [partner description], to [main purpose of partnership].

Through the partnership, [target audience] will be able to [specific benefit, access, integration, service, or outcome]. The collaboration brings together [Company Name]’s [strength] and [Partner Name]’s [strength] to address [market need or customer problem].

“[Quote from Company Name executive about why the partnership matters],” said [Name], [Title] at [Company Name]. “[Second sentence focused on customer impact].”

“[Quote from Partner Name executive],” said [Partner Name], [Title] at [Partner Company]. “[Second sentence explaining the shared vision or practical benefit].”

The partnership is available beginning [date] and will initially focus on [market, customer segment, region, product integration, or program]. Customers can learn more at [URL].

About [Company Name]
[Company boilerplate].

About [Partner Name]
[Partner boilerplate approved by partner].

Media Contact
[Name]
[Title]
[Company]
[Email]
[Phone]
[Website]

Tips for making this template stronger

Avoid vague phrases like “strategic partnership” unless you explain the strategy. A real partnership release should include specific benefits, timelines, and responsibilities.

Before distributing, align with your partner on the headline, quotes, boilerplate, and approved links. Partnership releases often need more stakeholder review than standard company announcements.

4. Milestone Press Release Template

A milestone announcement is useful when your brand has achieved something measurable: a customer count, revenue benchmark, expansion, anniversary, app download number, manufacturing milestone, hiring target, or new location.

The strongest milestone releases connect the achievement to a broader story. A number alone is not always newsworthy. The meaning behind the number is what gives it weight.

[Company Name] Reaches [Milestone] as Demand for [Category/Solution] Grows

[City, State], [Month Day, Year] - [Company Name], a [company category] helping [audience] [outcome], today announced it has reached [specific milestone], marking a significant step in the company’s growth.

The milestone reflects [customer demand, market shift, operational growth, community adoption, or product traction]. Since [starting point or previous milestone], [Company Name] has [supporting proof point], demonstrating continued interest in [solution, category, or mission].

“[Quote from founder or executive explaining what the milestone means],” said [Name], [Title] at [Company Name]. “[Second sentence giving credit to customers, employees, partners, or community].”

Recent company highlights include [Highlight 1], [Highlight 2], and [Highlight 3]. Looking ahead, [Company Name] plans to [next step, expansion plan, product improvement, hiring plan, or customer initiative].

The company’s [products/services/platform] are available to [audience] at [URL].

About [Company Name]
[Company boilerplate].

Media Contact
[Name]
[Title]
[Company]
[Email]
[Phone]
[Website]

Tips for making this template stronger

Use real numbers whenever possible. “Reached 10,000 users” is stronger than “saw strong growth.” If you cannot share revenue or customer counts, use alternative proof points such as markets served, projects completed, product usage, partnerships, or community impact.

5. Event Press Release Template

Use this template for conferences, webinars, store openings, pop-ups, fundraisers, product demos, workshops, launch parties, and community events. Event releases need practical details more than clever language.

A good event press release tells readers who should attend, why the event matters, when it happens, where it happens, and how to register or participate.

[Company Name] to Host [Event Name] on [Date] for [Target Audience]

[City, State], [Month Day, Year] - [Company Name], a [company description], will host [Event Name] on [date] at [location or online platform]. The event will bring together [audience] to [purpose of event].

[Event Name] will feature [speakers, activities, demos, sessions, product previews, networking, community programming, or special offers]. Attendees will learn [main takeaway] and have the opportunity to [participate, ask questions, meet experts, test products, or connect with others].

“[Quote from organizer explaining why the event is timely or valuable],” said [Name], [Title] at [Company Name]. “[Second sentence inviting the relevant audience to attend].”

Event details:
Date: [Date]
Time: [Time and time zone]
Location: [Venue, city, or online]
Registration: [URL]
Cost: [Free, ticket price, invitation-only, or other]

[Optional paragraph with sponsor names, speaker names, community partners, or limited capacity details].

About [Company Name]
[Company boilerplate].

Media Contact
[Name]
[Title]
[Company]
[Email]
[Phone]
[Website]

Tips for making this template stronger

Lead with the audience benefit. “Company hosts networking event” is less compelling than “Company hosts free workshop to help local retailers prepare for holiday demand.”

For local events, include city and neighborhood context. For online events, include the time zone, registration deadline, and whether a replay will be available.

6. Rebrand or Company Update Press Release Template

A rebrand can be newsworthy when it reflects a real business change. That might include a new name, new positioning, expanded services, a merger, a new leadership direction, or a clearer focus on a specific market.

This template is not for minor logo changes unless the visual refresh is tied to a larger company evolution.

[Company Name] Unveils New Brand Identity to Reflect [Business Evolution]

[City, State], [Month Day, Year] - [Company Name], a [company category], today announced a new brand identity designed to reflect its [expanded mission, market focus, product direction, customer base, or company growth].

The updated brand includes [new name, visual identity, website, messaging, product structure, service model, or positioning]. The change follows [business context], as [Company Name] continues to serve [audience] with [core offering].

“[Quote from founder or CEO explaining the reason for the change],” said [Name], [Title] at [Company Name]. “[Second sentence connecting the new identity to customer needs or future plans].”

Customers can expect [what remains the same] along with [what is changing or improving]. The company will begin rolling out the new brand across [website, product, packaging, social channels, customer communications, or locations] starting [date].

The updated brand can be viewed at [URL].

About [Company Name]
[Company boilerplate].

Media Contact
[Name]
[Title]
[Company]
[Email]
[Phone]
[Website]

Tips for making this template stronger

Make the “why” clear. Customers and journalists do not need a long explanation of color palettes or typography unless design is central to your business. They need to know what the update means for the company and the people it serves.

If the rebrand includes a name change, mention whether ownership, leadership, products, or customer contracts are affected.

7. Research or Industry Report Press Release Template

Original data can be one of the strongest PR assets for a startup or small brand. If you have survey results, platform data, customer trends, market analysis, or a useful benchmark report, this template can help you turn those insights into a newsworthy announcement.

This is especially useful for B2B companies, SaaS startups, professional services firms, agencies, fintech brands, HR platforms, real estate companies, and ecommerce businesses with access to trend data.

[Company Name] Releases New Report on [Topic], Revealing [Key Finding]

[City, State], [Month Day, Year] - [Company Name], a [company category], today released [Report Name], a new [report/survey/study/analysis] examining [topic]. The report found that [key finding], highlighting [why the finding matters].

Based on [data source, survey sample, time period, or methodology], the report identifies [number] key trends shaping [industry, audience, or market]. Among the findings, [Finding 1], [Finding 2], and [Finding 3] point to [larger implication].

“[Quote from executive or subject matter expert interpreting the findings],” said [Name], [Title] at [Company Name]. “[Second sentence explaining what businesses, consumers, or industry leaders should take away].”

The report also includes [benchmarks, recommendations, charts, regional data, expert commentary, or predictions]. [Company Name] developed the report to help [audience] better understand [challenge or opportunity].

[Report Name] is available at [URL].

About [Company Name]
[Company boilerplate].

Media Contact
[Name]
[Title]
[Company]
[Email]
[Phone]
[Website]

Tips for making this template stronger

Be transparent about methodology. Include sample size, date range, data source, and any limitations. If your data comes from your own platform, say so clearly.

Do not overstate findings. “Suggests,” “indicates,” and “points to” are often more accurate than “proves.” Credibility matters more than dramatic wording.

How to Customize Any Press Release Template

The best press release templates are flexible. They give you a proven structure, but the final release should sound like your company and fit your specific announcement.

Start with the headline. It should explain the news in one sentence without exaggeration. If a reader only sees the headline and subheadline, they should still understand the announcement.

Then focus on the lead paragraph. The first paragraph should answer the basics: who, what, when, where, why, and why it matters. Do not bury the announcement under background context.

Use the quote to add perspective, not filler. A quote should sound like something a real person would say. Avoid generic lines such as “We are thrilled to announce this exciting news.” Instead, explain the customer problem, the company’s motivation, or the market shift behind the update.

Finally, keep the boilerplate concise. A boilerplate is not a full company history. It should summarize what the company does, who it serves, and where readers can learn more.

A Quick Press Release Quality Checklist

Before you send or distribute your release, review it against this checklist:

Element	What to check
Headline	Clearly states the announcement without hype
Lead paragraph	Covers the core news in the first 2 to 3 sentences
News value	Explains why the announcement matters now
Quotes	Add insight rather than repeating the headline
Proof points	Includes numbers, dates, names, locations, or other verifiable details
Links	Uses relevant links without overloading the release
Boilerplate	Briefly explains the company and its audience
Media contact	Includes a real contact person or monitored inbox

If you want to avoid formatting, headline, and quote issues, review these common press release mistakes small businesses should avoid before distribution.

Distribution Matters as Much as the Template

Even a well-written press release needs the right distribution plan. Publishing it only on your own website may be useful, but it limits reach. Sending it to random inboxes can also waste time if the announcement does not match the outlet’s audience.

For startups without an internal communications team, it helps to think in layers. Your owned channels, such as your website, blog, email list, and social profiles, give the release a home. Media outreach gives it a chance to earn attention. Syndication and placements help build visibility across trusted publications.

If you are building PR from scratch, MediaBoost’s article on how startups can break into media without a PR team offers a broader strategy beyond templates.

For search visibility, make sure your release uses clear entity names, descriptive headlines, relevant keywords, and a logical structure. A press release is not a substitute for a full SEO strategy, but it can support discoverability when written and distributed correctly.

Frequently Asked Questions

What is the best press release template for a startup? The best template depends on the announcement. Most startups use product launch, funding, partnership, milestone, or research report templates because those formats match common growth moments.

How long should a startup press release be? A strong press release is usually 400 to 700 words. It should be long enough to include the announcement, context, quote, proof points, boilerplate, and media contact, but short enough for editors to scan quickly.

Can a small brand use the same press release templates as a larger company? Yes. Small brands can use the same structure, but the details should be realistic and specific. A local milestone, niche product launch, or customer-focused event can be newsworthy when the angle is clear.

Should every press release include a quote? In most cases, yes. A quote from a founder, executive, partner, customer, or subject matter expert adds perspective. The quote should explain why the news matters rather than repeat facts already stated elsewhere.

Do press release templates help with SEO? Templates can help with SEO by creating a clean structure, clear headings, and consistent company information. The release still needs a newsworthy angle, relevant language, and quality distribution to support visibility.

Turn Your Template Into Published Coverage

A template gives you the structure. Distribution gives your announcement reach.

MediaBoost helps startups and small brands turn polished press releases into media placements across 500+ trusted outlets, with done-for-you submissions, editorial review, guaranteed live backlinks, and proof reports. Packages can be tailored by industry, with fast turnaround options available.

If you already have an announcement ready, use one of the templates above to draft your release, then visit MediaBoost to explore distribution options that can help your brand build credibility, visibility, and stronger online proof.