Get featured on Esports Media Outlets in 48 hours

Yes, you can absolutely do your own PR, but it's important to understand the components. Writing and sending a press release to a list of journalists you build yourself is the 'DIY' route. The challenge is that journalists receive hundreds of pitches daily, and the chances of getting noticed are slim unless you have a truly groundbreaking story or an existing relationship. Using a service like Mediaboost is a form of 'doing your own PR' but with a tool that guarantees publication. You control the message and timing, but leverage our established network to ensure your news actually gets published, providing the SEO and social proof benefits that manual pitching often fails to deliver.

The cost of Esports PR varies dramatically. At one end, you have DIY PR, which is free but requires significant time and often yields no results. At the other end, traditional PR agencies charge retainers of $5,000 to $15,000 per month with no guaranteed placements. Press release distribution services like Mediaboost offer a more predictable model. You pay a one-time fee for a specific package of guaranteed placements, avoiding retainers and uncertainty. This approach provides a clear ROI through guaranteed media links and SEO benefits. For our current one-time pricing, you can view our packages.

With Mediaboost, the process is fast. After you submit your press release through our editor, it goes to our editorial team for a quick review to ensure it meets publisher guidelines. This review typically happens within a few business hours. Once approved, publication on our media network begins. You can expect to see your release live on hundreds of sites, including major outlets, within 24 to 48 hours. We deliver a full report with all the live URLs within 3 business days of the campaign start.

Announcements with concrete, verifiable news perform best. For Esports, this includes major player signings or transfers, securing a significant sponsorship deal (especially with a non-endemic brand), announcing a new tournament series with a large prize pool, or launching a new platform with innovative technology. General announcements like 'we're growing' or 'we hired a new manager' are less effective. The key is to have a specific, newsworthy event. A press release is a tool to announce news, not to create it. Focus on milestones that are significant to your players, fans, and the industry.

Editors reject releases that read like advertisements or lack newsworthy information. To avoid rejection, frame your announcement as news, not a sales pitch. Use a standard press release format, write in the third person, and avoid excessive hype words like 'revolutionary' or 'game-changing'. Most importantly, ensure your release is based on a concrete event (e.g., a partnership, a product launch, a new player signing). Our editorial team reviews every release to ensure it complies with publisher guidelines, and our AI-powered editor helps you structure the content correctly, significantly reducing the risk of rejection.

Yes, it's a critical piece of due diligence. Sponsors and investors will Google your brand. A history of press releases on reputable sites shows you are a professional, active organization with a track record of milestones. It creates a verifiable timeline of your achievements, from player signings to tournament wins. This portfolio of media coverage acts as powerful social proof, differentiating you from teams or startups with no public footprint. While coverage alone won't close a deal, a lack of it can be a red flag for potential partners who need to see evidence of your brand's legitimacy and momentum.