Get featured on Ethical Fashion Media Outlets in 48 hours

Yes, a founder can absolutely handle their own PR, especially with the right tools. Writing a press release and manually pitching it to journalists is possible, but it's incredibly time-consuming and has a very low success rate. Building a media list and personalizing hundreds of emails is a full-time job in itself. Using a self-serve platform streamlines the process. You can use an AI-powered editor to write the release, and the platform handles the distribution to hundreds of outlets. This DIY approach, combined with a distribution service, gives you control and guaranteed results without the high cost of an agency.

The cost varies widely based on the approach. Doing it yourself by manually emailing journalists is free but takes significant time and rarely yields results. Hiring a traditional PR agency is the most expensive option, typically involving monthly retainers of several thousand dollars with no guaranteed placements. Press release distribution services offer a middle ground, providing guaranteed placements for a one-time fee. This is often the most efficient option for startups. Our packages are designed to provide transparent, one-time pricing for specific deliverables. You can see our current pricing on our packages page.

The process is very fast. After you submit your press release through our platform, it undergoes a quick editorial review to ensure it meets publisher guidelines. This review is typically completed within one business day. Once approved, publication on our network of 350+ media outlets begins immediately. Most placements, including on major sites, appear within 24 to 48 hours. You will receive a full report with live links within three business days of your submission.

The most successful announcements are tied to concrete, verifiable news. For ethical fashion, this includes launching a new collection with innovative sustainable materials, securing a major retail partnership (especially with a sustainability-focused retailer), announcing a new certification like B Corp or Fair Trade, or closing a round of funding. Announcements about new technology, such as a proprietary textile recycling process, also perform well. Vague news like a website redesign or general mission statements are often rejected by editors. The key is to anchor your story in a tangible, newsworthy event.

Editors reject releases that read like advertisements or lack real news. To avoid this, write in a neutral, third-person tone. Your headline must state the news, not a marketing slogan. For example, use "Brand A Launches Vegan Leather Handbag Line," not "Discover the Best Vegan Handbags." Ensure your release is based on a single, timely event. Do not stuff it with multiple announcements. Avoid excessive hype words like "revolutionary" or "game-changing." Stick to facts, include a founder quote, and provide a clear "About Us" section. Our AI-powered editor helps guide you through these formatting and content rules.

Yes, absolutely. For conscious consumers, seeing your brand featured on credible news sites acts as a powerful third-party validation of your ethical claims. It helps you stand out from brands that engage in "greenwashing" and builds the trust necessary for a purchase decision. For investors, press coverage demonstrates traction, credibility, and market validation. Sharing a report of placements on sites like Business Insider and Yahoo Finance in your pitch deck shows that your brand is gaining recognition. It's a tangible asset that proves your story is resonating beyond your own website.