Get featured on Eyewear Media Outlets in 48 hours

You can, but it's a difficult and often inefficient process. Doing your own PR involves building lists of relevant fashion and tech journalists, finding their contact information, and sending personalized pitches one by one. The response rate is typically very low, as journalists are inundated with requests. Distribution services leverage established syndication networks and newswires to bypass the manual pitching process. This guarantees your announcement is published, saving you dozens of hours of work and delivering predictable results for your brand.

The cost to announce news for your eyewear brand varies significantly. The DIY approach is free but requires a massive time investment with no guarantee of success. At the other end, a full-service PR agency charges a high monthly retainer, often starting at $5,000, for strategic counsel and manual outreach. Press release distribution services offer a more accessible, fixed-cost alternative. You pay a one-time fee for a package that guarantees publication on a specific number of media sites. You can view our current packages and pricing for the exact costs.

The process is very fast once your announcement is written and approved. After you submit your press release through our platform, it undergoes a quick editorial review to ensure it meets publisher guidelines. This typically happens within a few hours. Once approved, publication begins immediately. Your story will start appearing on major news outlets within 24 to 48 hours. We deliver a complete report with live links to all your placements within three business days, allowing you to use your new social proof right away.

Media outlets are interested in news, not just marketing. For eyewear brands, the most successful announcements involve tangible innovation, significant business milestones, or unique collaborations. This includes launching smart glasses, using a novel sustainable material, closing a funding round, or partnering with a major celebrity or designer. A simple announcement of a new colorway or a minor sale is not considered newsworthy and will likely be rejected by editors. Focus on stories that demonstrate genuine progress or impact.

The key is to maintain a professional, objective tone and avoid marketing hype. Frame your announcement as news, not an advertisement. Use a standard press release format with a clear headline, dateline, and a concise summary in the first paragraph. Never use subjective, promotional phrases like "game-changing," "revolutionary," or "the best glasses on the market." Stick to verifiable facts about your technology, materials, or business growth. Our AI-powered editor helps you identify and fix these issues to ensure your release meets editorial standards.

Absolutely. It functions as a powerful, third-party endorsement for both audiences. For customers, seeing your brand featured on a site they trust like Business Insider or Yahoo Finance reduces purchase anxiety and validates your quality claims. It helps you stand out from countless dropshippers and Instagram brands. For investors, media coverage acts as proof of market traction and brand-building capability. It shows you can generate buzz and command attention in a competitive landscape, making your company a more compelling investment opportunity.