Get featured on Fashion Media Outlets in 48 hours

You can, but it's effectively a full-time job. Doing your own PR means researching and building lists of relevant fashion and business journalists, writing unique pitches for each one, and spending weeks on follow-up emails. The response rate is often very low, as journalists are inundated with hundreds of pitches daily. While this approach can work if you have a truly groundbreaking story and a lot of persistence, it takes you away from designing, manufacturing, and marketing your products. Using a distribution service automates the placement part, allowing you to get guaranteed coverage while you focus on growing your business.

The cost to announce news for your fashion brand varies significantly based on the method you choose. The 'free' option is doing it yourself, but this comes at a high cost of your own time and effort with no guaranteed results. On the other end of the spectrum, hiring a traditional PR agency typically involves a monthly retainer in the thousands of dollars. A press release distribution service offers a middle ground, providing a one-time, fixed fee for guaranteed placements across a network of sites. This model is transparent and predictable. You can see our current package pricing for specific costs.

The timeline is very fast with a distribution service. Once you submit your press release through our platform and it passes the editorial review for publisher compliance, publication begins almost immediately. You can expect your announcement to appear on hundreds of media outlets, including syndication to sites like Yahoo Finance and Benzinga, within 24 to 48 hours. We then compile a full report with live links to your coverage, which is delivered to you within three business days of the campaign's start.

Announcements that signal momentum, innovation, or significant business milestones get the most attention. This includes securing a new round of funding, landing your collection in a major national retailer like Nordstrom or Saks, or launching a partnership with a well-known celebrity or brand. News about proprietary technology, such as a new AI-powered sizing tool or a patented sustainable textile, is also highly effective. A simple "we launched a new collection" release is less likely to get picked up unless it has a very strong, unique angle that makes it stand out from the thousands of other fashion brands doing the same.

Editors reject releases that read like advertisements. To avoid this, your release must be factual, newsworthy, and written in a standard, professional format. Start with a strong headline that summarizes the news, not just your brand name. The first paragraph should cover the who, what, when, where, and why of your announcement. Use objective language and avoid hype words like "revolutionary," "game-changing," or "one-of-a-kind." Instead, provide concrete facts, figures, and quotes that demonstrate your news value. Our AI-powered editor guides you through this process, helping ensure your release meets editorial guidelines before it's even submitted.

It helps indirectly by building the trust required for a sale. A potential customer who has never heard of your brand is hesitant to make a purchase. But if they see your brand featured on credible sites like Business Insider or MarketWatch, it validates your legitimacy and quality, reducing their perceived risk. This effect is even stronger with high-value stakeholders. Media coverage is a powerful tool for convincing retail buyers to carry your line, persuading investors that you have market traction, and attracting top talent to your team. It builds the brand authority that underpins long-term commercial success.