Get featured on Fashion Resale Media Outlets in 48 hours

Yes, many founders start by doing their own PR. This involves researching relevant fashion and business journalists, finding their contact information, and sending personalized pitches. While it costs nothing but your time, it is a significant effort that rarely yields results. Building a media list and crafting pitches that stand out can take dozens of hours per week, with no guarantee of coverage. Using a distribution service is a common next step for founders who value their time and want predictable, guaranteed outcomes for their announcements.

The cost exists on a wide spectrum. The DIY approach is free but highly time-intensive and unreliable. At the other end, a traditional PR agency charges a monthly retainer of $5,000 to $15,000 for strategic services, but without guaranteed placements. Press release distribution services provide a middle ground, offering one-time packages for guaranteed placements across a network of sites. This model gives you predictable costs and outcomes tailored to a specific announcement. You can view our current packages and pricing for detailed information.

The process is very fast once your press release is written and approved. After you submit your release through our platform and it passes our editorial review for publisher compliance, publication begins almost immediately. Your story will start appearing on major media outlets like MarketWatch and StreetInsider within 24 to 48 hours. We deliver a full PDF report with all the live links, backlink data, and DR scores within 3 business days of your campaign starting.

Announcements backed by data, significant partnerships, or major funding get the most attention. Editors look for news, not advertising. A release announcing a $5M Series A round is newsworthy. A release announcing a partnership with a famous designer is newsworthy. Releasing a data report on circular fashion trends based on your platform's activity is also highly effective. In contrast, a release simply announcing a new website feature or a seasonal sale is likely to be rejected as overly promotional.

Write like a journalist, not a marketer. Your release must have a clear, factual headline and lead paragraph that summarizes the news. Avoid subjective and promotional language like "game-changing," "revolutionary," or "world's best." Stick to verifiable facts and figures. Include at least one quote from a key executive, provide a standard "About Us" boilerplate, and list a media contact. Our AI-powered editor is designed to help you format your release and check for common issues that lead to rejection, ensuring it meets publisher guidelines.

Yes, it is a critical form of third-party validation. For investors, seeing your fashion resale startup featured in publications like Business Insider or Yahoo Finance signals market traction and credibility, making you a more attractive investment. For potential brand partners, this coverage de-risks the decision to collaborate with you. It proves you are a legitimate, established player in the market, building the trust required to secure partnerships for exclusive inventory or co-marketing campaigns.