Get featured on Fintech Media Outlets in 48 hours

Yes, you can absolutely do your own PR, but it's important to understand the scope. Writing a press release and sending it to a few journalists is straightforward. However, building a media list, establishing relationships, and conducting personalized follow-ups is a full-time job. Most founders don't have the time for that. Furthermore, manually submitting your news to hundreds of sites is not feasible. This is where distribution services provide value. You can write the release yourself, control the message, and then use a platform like MediaBoost to handle the wide-scale syndication, reporting, and placement guarantees. It's a hybrid approach that combines DIY control with professional reach.

Announcements with concrete, verifiable numbers and significant milestones get the most traction. Funding rounds are the most common and effective. Other strong topics include major partnerships (e.g., with a national bank), obtaining a critical license (e.g., a state lending license), launching a new, innovative product (like a novel payment rail), or achieving a significant user growth metric (e.g., '$1 billion in assets under management'). Conversely, vague announcements about 'improving a feature' or 'hiring a new manager' are less effective. The news must be substantial enough to be considered a material event for your company. Always anchor your announcement to a specific, tangible achievement.

The cost of Fintech PR varies dramatically. Doing it yourself is free but time-intensive and has limited reach. Hiring a traditional PR agency is the most expensive option, typically running $5,000 to $15,000 per month on retainer, often with a 6-month minimum and no guarantee of placements. Press release distribution services offer a middle ground. You pay a one-time fee per announcement, with no retainers or long-term commitments. This model provides a predictable cost for guaranteed placements. The exact price depends on the number and quality of outlets you want to reach. You can see our current package pricing for specific numbers.

With a distribution service, the process is fast. After you submit your press release and it passes an editorial review for guideline compliance, publication begins. Media placements on sites like Yahoo Finance, Benzinga, and MarketWatch typically appear within 24 to 48 hours. You will receive a full report with live links within 3 business days of the campaign starting. If your package also includes startup directory submissions, those can take longer to be reviewed and approved by the individual sites, with a delivery timeline of up to two weeks.

Editors reject releases that read like advertisements or lack newsworthiness. To avoid this, write in a neutral, third-person tone. Your headline must be a factual statement, not a marketing slogan. For example, 'New App Launches' is better than 'The Most Revolutionary App is Here'. Ensure your release is based on a concrete event: a launch, funding, partnership, or data report. Avoid subjective claims like 'best-in-class' or 'world-leading' unless you can cite a third-party source. Finally, check for basic formatting: include a dateline, clear contact information (for the press, not for customers), and a standard 'boilerplate' at the end. Our AI-powered editor helps guide you through these requirements.

Yes, profoundly. For investors, seeing your company mentioned on reputable financial news sites acts as a third-party validation. It shows you are making progress and building a real company. It's a powerful piece of social proof to include in a pitch deck or investor update. It signals momentum. For regulators, while a press release is not a formal document, it helps build a public record of compliance and transparency. Announcing that you've secured a specific license or completed a security audit on platforms like AP News creates a timestamped, credible public statement. It demonstrates a commitment to operating openly and professionally, which can be beneficial in a highly regulated industry.