Get featured on Insurtech Media Outlets in 48 hours

Yes, a founder can do their own PR, but it's time-intensive with no guaranteed results. The process involves building a media list of relevant insurance and tech journalists, crafting personalized pitches for each one, and conducting extensive follow-up. It can take weeks or months to secure even one story. While DIY is free, it's a significant drain on a founder's time. Using a distribution service automates the outreach and guarantees publication, allowing you to focus on building your product while still securing the necessary media coverage for key announcements.

The cost of PR for an Insurtech company varies widely. The DIY approach is free but costs significant time and has no guarantee of success. Hiring a traditional PR agency is the most expensive option, typically involving a monthly retainer of $5,000 to $15,000 with no guaranteed placements. Press release distribution services offer a middle ground, providing guaranteed placements for a one-time fee. This model is designed for announcing specific events like funding rounds or partnerships. You can view our current one-time package pricing for specific costs.

The timeline is very fast. After you submit your press release through our platform, it undergoes a quick editorial review to ensure it meets publisher guidelines. This review is typically completed within one business day. Once approved, publication begins immediately. Your announcement will start appearing on major media outlets like AP News and Benzinga within 24 to 48 hours. You will receive a full report with live links to all your placements within three business days.

Announcements with quantifiable, third-party validation perform best. For Insurtech, the top categories are: funding rounds (especially with notable VCs), strategic partnerships with established insurance carriers or banks, achieving major regulatory approvals or licenses, and new technology that has verifiable case study data showing significant cost savings or risk reduction. General product updates or feature launches without external validation are less newsworthy. Focus on milestones that prove market traction, compliance, and investor confidence.

To avoid rejection, your press release must be genuinely newsworthy, objective, and properly formatted. Avoid overly promotional language, hype words like 'revolutionary' or 'game-changing,' and unsubstantiated claims. Stick to the facts of your announcement. Ensure your release is written in the third person and follows a standard press release structure: a clear headline, a dateline, an introductory paragraph summarizing the news, and supporting details. Our AI-powered editor helps guide you through this process to ensure your release meets publisher compliance standards.

Yes, absolutely. For investors and potential enterprise partners, press coverage serves as crucial due diligence. A feature on a site like Yahoo Finance or Business Insider acts as a powerful, independent signal that your company is credible and has achieved a significant milestone. When a potential investor or insurance carrier partner researches your company, finding a professionally syndicated press release about your funding or regulatory approval builds immediate trust. It's a verifiable asset you can include in pitch decks and partnership proposals to differentiate your startup.