Get featured on SaaS Media Outlets in 48 hours

Yes, you can absolutely do your own PR, and many successful SaaS founders start this way. The DIY approach involves building relationships with journalists, writing pitches, and creating your own press materials. This is cost-effective but requires a significant time investment and persistence. Services like Mediaboost offer a middle ground. You still control the message by writing your own press release (with help from our AI editor), but we handle the distribution to hundreds of outlets. This saves you the time of building media lists and pitching individual reporters, guaranteeing you get the coverage and backlinks you need to grow.

The cost varies widely based on the approach. A full-service PR agency retainer for a SaaS company typically starts at $5,000 per month. At the other end, writing and manually sending a press release yourself is free, but it's very time-consuming and offers no guarantee of publication. Press release distribution services offer a one-time fee for guaranteed placements, providing a predictable and affordable alternative. The price depends on the number and quality of the outlets in the package. You can view our current packages and pricing for a clear breakdown of the costs and deliverables.

Once your press release is written and approved by our editorial team, publication is very fast. For media outlet packages, your announcement typically begins appearing on news sites like Benzinga and StreetInsider within 24 to 48 hours. A full report with links to all the live placements is delivered within 3 business days. If your package includes startup directory submissions, those placements can take longer, with the full process taking up to two weeks to complete as each directory has its own review cycle.

Announcements tied to measurable, concrete milestones perform best. For SaaS, this includes funding rounds (seed, Series A, etc.), major product launches with clear customer benefits, achieving significant user growth (e.g., hitting 1 million ARR), strategic partnerships with well-known companies, and receiving important industry certifications like HIPAA or SOC 2 compliance. Releases that are purely promotional, like announcing a small feature tweak or a marketing campaign, are often rejected by editors. The key is to have legitimate news that demonstrates momentum, innovation, or market validation.

Editors reject press releases that read like advertisements. To avoid this, write in a neutral, third-person tone and focus on facts, not hype. Your headline must be newsworthy, not just a marketing slogan. For example, use "Acme Corp Launches AI-Powered Analytics Tool" instead of "The Most Revolutionary Analytics Tool is Here." Ensure your release is properly formatted and free of grammatical errors. Include a clear dateline, a concise first paragraph summarizing the news, and a boilerplate section about your company at the end. Our AI-powered editor helps guide you through these formatting and content requirements to maximize your chances of approval.

Yes, it's a crucial form of validation for both audiences. For investors, press coverage on reputable financial sites like Yahoo Finance or Business Insider signals market traction and third-party credibility, making your pitch stronger. It shows you are actively building your brand and achieving milestones worthy of news. Enterprise clients often have long procurement cycles and conduct extensive due diligence. Seeing your SaaS mentioned in trusted media outlets builds confidence and reduces perceived risk. It provides air cover for your internal champion who is trying to get the deal approved, making your solution appear as a safe, established choice.