Get featured on Food and Beverage Media Outlets in 48 hours

Yes, a founder can do their own PR, but it's important to understand the two different approaches. You can spend dozens of hours building media lists and sending personalized pitches to journalists, which has a very low chance of success but is free. Alternatively, you can write a press release yourself and use a distribution service like MediaBoost to guarantee its publication across a wide network. Our AI-powered editor helps you write a compliant and effective release, removing the guesswork. The DIY pitching route is a high-effort, low-certainty gamble. Using a distribution platform is a low-effort, high-certainty way to secure coverage and its associated benefits.

The cost varies widely based on the method. Hiring a traditional PR agency is the most expensive option, typically involving monthly retainers of several thousand dollars with no guaranteed placements. Doing it yourself by manually pitching journalists is free but extremely time-consuming and rarely yields results. Press release distribution services offer a middle ground, charging a one-time fee for guaranteed placements. This model provides a predictable outcome for a fixed cost, avoiding retainers and uncertainty. The price depends on the number and quality of the outlets in the package. We offer several flat-rate packages to fit different goals and budgets. You can see our current pricing and all included outlets on our packages page.

With a distribution service, the process is very fast. After you submit your press release and it passes editorial review for compliance with publisher guidelines, publication begins almost immediately. For our media packages, you can expect to see your story live on hundreds of sites, including outlets like AP News and Benzinga, within 24 to 48 hours of editorial approval. We deliver a full PDF report with live links to all your placements within 3 business days of the campaign starting, allowing you to use your new social proof right away.

The most successful announcements are tied to concrete, verifiable milestones. Editors and syndication networks prioritize news, not marketing. Strong examples for food and beverage brands include: securing a new funding round, launching a new product line or flavor, announcing a major retail or distribution partnership, achieving a significant sales milestone, or receiving a key certification (e.g., USDA Organic, Non-GMO Project Verified). Announcements about new executive hires, winning an industry award, or publishing a research report on consumer trends also perform well. The key is to anchor your story in a specific, newsworthy event.

Write it like a journalist, not a marketer. Use a neutral, third-person tone and stick to verifiable facts. Avoid hype words like "game-changing," "revolutionary," or "best-in-class." These are immediate red flags for editors. Your release must be structured as a real news announcement, not an advertisement. It needs a clear headline, a dateline, and an introductory paragraph that summarizes the key news. Any claims you make, especially around health or ingredients, must be supportable. Our AI-powered editor guides you through this process, helping you format your release correctly and flagging language that is likely to cause rejection. We also have an editorial team that reviews every release to ensure it meets publisher guidelines before submission.

Yes, it's a powerful signal of credibility. When investors and retail buyers vet your company, they look for external validation. Seeing your brand featured on sites like Yahoo Finance, Business Insider, and MarketWatch shows that you are a legitimate, professional operation. This "As Seen On" social proof de-risks their decision. It's not just you saying your brand is great; it's being reported on by established media outlets. This third-party credibility can be the deciding factor in securing a meeting or closing a deal. It demonstrates momentum and proves you are actively building your brand's public profile, which is a positive indicator for both investors and commercial partners.