Get featured on Food Supplements Media Outlets in 48 hours

Yes, a founder can do their own PR, but it requires significant time with a low probability of success. The process involves building lists of relevant health journalists, crafting personalized pitches, and conducting extensive follow-up. Most founders find their time is better spent on product development and marketing. Using a platform like Mediaboost automates the distribution part. You still control the message by writing the press release, with help from our AI editor, but we handle the submission and placement across our network, guaranteeing you get the coverage.

The cost varies dramatically based on the method. Doing it yourself is technically free but costs significant time. Hiring a traditional PR agency is the most expensive option, typically requiring a monthly retainer of $5,000 to $15,000 with no guaranteed results. Press release distribution services offer a middle ground, charging a one-time fee for guaranteed placements. This is often the most efficient option for supplement startups needing to secure social proof and backlinks without a large, recurring budget. Our packages are based on the number and type of publications, with all pricing listed transparently.

With a distribution service, the process is very fast. After you submit your press release and it passes editorial review, publications typically begin appearing within 24 to 48 hours for media outlets. You can expect to receive a full report with live links within 3 business days. This is a major advantage over traditional PR, where pitching journalists can take weeks or months with no certainty of publication. If you need to announce a new product launch or a time-sensitive partnership quickly, distribution is the most reliable method.

Announcements with concrete, verifiable news perform best. For food supplements, this includes new product launches with unique formulations, securing a patent for a proprietary ingredient, publishing the results of a clinical trial, or landing a distribution deal with a major national retailer. General announcements like 'we're a great company' or a minor website update will be rejected. The key is to anchor your press release to a genuine milestone that demonstrates growth, innovation, or increased credibility for your brand. This is what editors look for.

To avoid rejection, your press release must be formatted correctly and, most importantly, avoid making unsupported health claims. You cannot state that your supplement 'cures,' 'treats,' or 'prevents' any disease. All claims must be factual and backed by evidence you can provide if asked. Use a neutral, professional tone, not overly promotional marketing language. Our AI-powered editor helps guide you on tone and formatting, and our editorial team reviews every release to ensure it meets publisher guidelines before it's sent out, significantly reducing the risk of rejection.

Yes, it helps significantly by building trust, which is the single biggest hurdle in the supplement industry. When a potential customer sees 'As Seen On Business Insider' or 'Featured on Yahoo Finance' on your website, it acts as a powerful third-party endorsement. It signals that your brand is legitimate. This social proof directly impacts conversion rates. It reduces purchase anxiety and helps justify your product's price point. For B2B, it also strengthens your case when pitching to retail buyers, distributors, and potential investors who look for signs of market validation.