Get featured on Footwear Media Outlets in 48 hours

Yes, but it's a significant time commitment with a steep learning curve. Doing your own PR involves building lists of relevant footwear and fashion journalists, crafting personalized pitches for each one, and conducting endless follow-ups. The response rate is often very low, as editors receive hundreds of pitches daily. While possible, most founders find their time is better spent on product development, design, and sales. Using a distribution service automates the outreach and guarantees publication, allowing you to get the benefits of media coverage without diverting focus from your core business.

With a distribution service like MediaBoost, the process is fast. After you submit your press release through our editor, it undergoes a quick editorial review to ensure it meets publisher guidelines. This typically takes a few hours. Once approved, publication begins. You can expect your announcement to appear on 350+ media outlets, including major sites, within 24 to 48 hours. You will receive a full PDF report with live links to your coverage within 3 business days of your order, allowing you to use your new media assets almost immediately.

The cost varies widely. The 'free' option is a DIY approach, but your time is valuable and success is not guaranteed. Hiring a traditional PR agency is the most expensive route, typically requiring a monthly retainer of $5,000 to $15,000 with no promise of placement. Press release distribution services offer a middle ground, charging a one-time fee for guaranteed placements. This is a fixed cost for a predictable outcome. Our packages are designed to provide a high return on investment through SEO, social proof, and lead generation. You can see our current one-time pricing on our packages page.

Announcements with tangible, specific news perform best. This includes new product launches with innovative features (e.g., a self-lacing system, 3D-printed midsoles), the introduction of a proprietary sustainable material, securing a significant funding round, or announcing a partnership with a major retailer or celebrity. General announcements like "we're a great company" or a minor website update will be rejected. The key is to have a genuine news hook that is interesting to a broader business and consumer audience. Focus on what is new, different, or significant about your brand and products.

Publishers reject releases that read like advertisements or lack a real news angle. To avoid rejection, never use subjective, hype-filled language like "revolutionary," "game-changing," or "best-in-class." Instead, use objective, factual descriptions. Structure it like a news article, not a sales page. Start with your most important information first. Your release must be about a single, specific event (e.g., a product launch, not your entire company history). Our AI-powered editor guides you through these requirements to ensure your release complies with editorial standards before submission.

Yes, it helps indirectly and directly. Directly, readers on sites like Business Insider or NewsBreak (60M+ monthly readers) can click through to your site, driving immediate traffic and sales. This is especially effective for direct-to-consumer brands. Indirectly, the social proof from being featured on trusted sites builds credibility that increases conversion rates on your website and in your marketing funnels. When a potential customer sees you've been featured on Yahoo Finance, it removes purchase anxiety and validates their decision to buy from a new brand. It also strengthens your pitch to retail buyers, leading to wider distribution.