Get featured on Hair Care Media Outlets in 48 hours

Yes, you can do your own PR, but it is extremely time-consuming. It involves building media lists, writing pitches, and following up with hundreds of journalists, often with a very low success rate. Most founders find their time is better spent on product and growth. A distribution service is a middle ground. You control the message by writing the press release (with help from our AI editor), but we handle the entire distribution and reporting process, saving you hundreds of hours and guaranteeing publication.

The cost of PR can range from free to tens of thousands of dollars. Doing it yourself is free but takes immense time with no guaranteed results. Hiring a traditional PR agency is the most expensive option, often requiring a monthly retainer without guaranteed placements. Press release distribution services offer a more affordable, one-time fee for guaranteed outcomes. You get a set number of placements for a fixed price. For current pricing on our directory and media packages, please see our packages page.

Once your press release is written and approved by our editorial team, publication is very fast. You can expect to see your story appear on hundreds of media outlets, including major names, within 24 to 48 hours of approval. We then compile a comprehensive report with live links to all your placements, which is delivered within 3 business days. For packages including directory listings, those placements can take up to two weeks to be fully processed.

The most successful announcements are timely, specific, and impact the industry or consumer. For hair care, this includes new product launches (especially with unique ingredients or technology), securing a major retail partnership, raising a significant funding round, or publishing clinical results. Announcements about new sustainable packaging, receiving a key certification like cruelty-free or organic, or appointing a well-known industry veteran to your team also perform very well. The key is to have a clear, newsworthy hook.

Editors reject releases that read like advertisements, lack a newsworthy angle, or are formatted incorrectly. Avoid overly hyped language like "revolutionary" or "game-changing." Instead, focus on the facts of your announcement. Your release must have a clear headline, a dateline, and contact information. It should be written in the third person and contain at least one quote. Our AI-powered editor guides you through these requirements to ensure your release meets publisher guidelines before submission.

Absolutely. For retail buyers and investors, press coverage serves as crucial third-party validation. Seeing your hair care brand featured on sites like Business Insider, Yahoo Finance, or AP News signals that you are a serious, credible company worth their time and attention. It's a powerful form of social proof that de-risks their decision. You can include "As Seen On" logos in your pitch decks and sell sheets, immediately establishing a baseline of trust and authority before you even start your presentation.