Get featured on Organic Food Media Outlets in 48 hours

You can, but it's a significant time investment. Doing your own PR involves researching and building a list of relevant journalists, crafting personalized pitches for each one, and conducting extensive follow-up. The success rate for unsolicited pitches is typically very low. While DIY PR is free in terms of cash, the opportunity cost is high. A distribution service automates the submission process to a pre-vetted network, guaranteeing publication and saving you hundreds of hours that are better spent on product development, sales, or fundraising.

The cost varies widely based on the approach. A DIY approach is technically free but time-intensive and often ineffective. At the other end, a traditional PR agency charges a monthly retainer of $5,000 to $15,000 with no guarantees of coverage. Press release distribution services offer a middle ground, providing guaranteed placements for a one-time fee. This model is designed for startups to announce specific news without the high cost or long-term commitment of an agency. You can view our current one-time package pricing on our packages page.

The process is very fast. After you submit your press release through our platform and it passes our editorial review, publication begins. Features on our network of 350+ media outlets typically go live within 24 to 48 hours. We deliver a full PDF report containing live URLs to your placements, along with backlink data and DR scores, within 3 business days of the campaign start. Placements in startup directories can take longer, up to two weeks, as they often have manual review processes.

Announcements with tangible, verifiable milestones perform best. This includes securing a significant funding round, landing your product in a major national retailer like Whole Foods or Sprouts, or receiving a critical industry certification (USDA Organic, B Corp, Non-GMO Project Verified). Other strong topics include breakthroughs in sustainable packaging, partnerships with well-known figures in the health and wellness space, or releasing compelling data from a consumer study. The key is to have a concrete event, not just a general company update or product feature.

Write it like a news story, not a marketing brochure. Publishers reject releases that are filled with hype, unsubstantiated claims, and marketing jargon like "revolutionary" or "game-changing." Stick to the facts and maintain a neutral, professional tone. Your release must be based on a newsworthy event. Clearly state what is new in the headline and first paragraph. Include a quote from a company leader, essential company details, and contact information. Our AI-powered editor guides you through this structure to ensure compliance with publisher guidelines.

Yes, absolutely. Both grocery buyers and investors conduct due diligence before making a decision. When they search for your brand online, finding credible third-party validation on sites like MarketWatch, Business Insider, or AP News significantly de-risks their decision. This coverage acts as a powerful trust signal. It shows that your brand is legitimate, newsworthy, and recognized by established media outlets. Having an "As Seen On" section in your pitch deck or sell sheets can be the deciding factor that gets you a meeting or a purchase order.