Get featured on People Analytics Media Outlets in 48 hours

Yes, but it is a massive time commitment that distracts from core business activities like product development and sales. Building media lists, writing personalized pitches, and conducting endless follow-ups can consume hundreds of hours with no guarantee of success. Using a distribution platform automates the most time-consuming part of the process. It allows you to focus on crafting one strong announcement and then leveraging the resulting coverage in your sales and marketing efforts, which is a much higher-value use of a founder's time.

The cost spectrum is broad. The DIY approach is free in terms of money but extremely expensive in terms of a founder's time. Hiring a traditional PR agency is the most expensive option, typically requiring a monthly retainer of $5,000 to $15,000 with no guaranteed results. Press release distribution services offer a middle ground, operating on a one-time, per-announcement fee. This provides a predictable and affordable way to secure widespread media coverage and the associated SEO and social proof benefits. You can see our current package pricing for specific costs.

With a distribution service, the timeline is very fast. Once you submit your press release and it passes our editorial review for compliance with publisher guidelines, publication begins. You can expect to see your story live on hundreds of media outlets within 24 to 48 hours. A full report containing live URLs, backlink data, and DR scores is delivered within 3 business days. This allows you to immediately start using the media placements and "As Seen On" logos on your website and in your marketing materials.

Announcements with concrete, verifiable news perform best. For a People Analytics platform, this includes securing a significant funding round, acquiring a smaller competitor, launching a major new feature (like an AI-driven retention risk model), or publishing a data-rich industry report that offers unique insights into employee behavior or workforce trends. General marketing announcements or minor product updates are often seen as advertising and are likely to be rejected by editorial teams. The key is to have a genuine news hook.

Write like a journalist, not a marketer. Your release must be objective, factual, and newsworthy. Use a standard format with a clear headline, dateline, and an introductory paragraph that summarizes the key information. Avoid subjective hype words like "revolutionary," "game-changing," or "best-in-class." Instead of making claims, provide proof. Announce the new feature, then include a quote from a beta customer about its impact. Our AI-powered editor is designed to help you adhere to these journalistic standards and publisher guidelines, increasing your chances of approval.

Yes, it serves as a critical form of third-party validation. When an HR or department lead is evaluating your People Analytics platform, they are looking for signals of trust and stability. Seeing that your company has been featured on credible sites like MarketWatch, Business Insider, and Yahoo Finance de-risks the decision for them. It's not that they will discover you from the article itself. Rather, the coverage acts as social proof during their evaluation process, reinforcing your credibility, shortening the sales cycle, and helping you stand out from competitors.