Get featured on Performance Management Media Outlets in 48 hours

Yes, you can absolutely handle your own PR. This involves building relationships with HR tech journalists, creating targeted media lists, and sending personalized pitches. It's a valuable skill but requires a significant, ongoing time investment with no guarantee of coverage. If you have a specific, time-sensitive announcement and need guaranteed placements for social proof and SEO, using a distribution service is a more predictable and efficient path. It complements DIY efforts by ensuring your news gets broad visibility.

The cost spectrum is broad. The DIY approach is free aside from your time. Hiring a traditional PR agency is the most expensive option, with retainers typically starting at $5,000 per month and often reaching $15,000 or more. Press release distribution services offer a middle ground, replacing retainers with one-time fees for specific packages. This allows you to pay per announcement for guaranteed syndication across a network of media sites. You can view our current package options and one-time pricing on our packages page.

The process is very fast. Once you submit your press release through our platform and it passes the editorial review for publisher compliance, publication begins. Your announcement will appear on hundreds of media outlets, including major names like AP News and MarketWatch, within 24 to 48 hours. You will receive a comprehensive PDF report containing live links to your articles, along with backlink data and DR scores for each placement, within 3 business days of your order.

Announcements with verifiable, external validation perform best. This includes securing a new funding round, as it's vetted by investors. Launching a major integration with an established HRIS like Oracle or SAP is also strong news, as it signals market validation. Other effective announcements include winning a significant, named enterprise contract or publishing a data-backed report on employee productivity or engagement trends. These stories provide tangible proof of your company's momentum and expertise.

Write like a journalist, not a marketer. The release must be objective, written in the third person, and centered on a single, genuinely newsworthy event. Avoid subjective, promotional language like "revolutionary," "game-changing," or "best-in-class." Stick to the facts of your announcement. Include a clear headline, a dateline, and contact information. Our AI-powered editor is designed to help you format your release correctly and ensure it meets the strict guidelines required by publishers like AP News and Yahoo Finance.

Yes, it's a critical tool for enterprise sales. HR and IT departments in large companies are inherently risk-averse; they prefer established, proven vendors. A new or smaller Performance Management platform can seem like a risky choice. Seeing your company featured on credible business and news sites like Business Insider acts as powerful third-party validation. It de-risks the purchase decision and gives your sales team social proof to share in proposals and demos, helping to build the trust needed to close six-figure deals.