Get featured on Pet Food Media Outlets in 48 hours

You can, but it's a significant time investment with no guaranteed results. The process involves building a list of relevant journalists, crafting personalized pitches for each one, and conducting extensive follow-up. The success rate for cold outreach is very low, even for experienced professionals. A distribution service automates the submission process and leverages existing relationships with publishers to guarantee placement. This allows you to focus your time on running your business while still securing the media coverage you need.

The cost can range from nearly free to tens of thousands of dollars. Doing it yourself is the cheapest option in terms of cash, but it costs a great deal of time and effort with no guarantee of success. Hiring a traditional PR agency is the most expensive, with retainers often starting at $5,000 per month. Press release distribution services offer a middle path, providing guaranteed placements for a one-time fee. This model gives you control over your budget while ensuring you get tangible results for a specific announcement. You can view our current one-time pricing on our packages page.

Once your press release is written and approved by editors, publication can be very fast. Using a distribution service, your announcement can appear on major news outlets within 24 to 48 hours. This speed allows you to coordinate your press coverage with other marketing activities, such as a new product going live on your website or the launch of a new ad campaign. The full report with all live links is typically delivered within a few business days.

Announcements that signal growth, trust, and innovation perform best. This includes securing a significant funding round, announcing a partnership with a national retailer like Chewy or PetSmart, or releasing a new formula backed by a clinical study or veterinary science. Other strong topics include achieving a major certification (e.g., USDA Organic, Non-GMO Project Verified), expanding into a new international market, or making a significant hire, such as a renowned veterinary nutritionist joining your team. The key is to have a concrete, factual event to announce.

The key is to avoid sounding like an advertisement. Stick to a factual, neutral tone. Instead of saying 'our revolutionary, best-tasting dog food,' write '[Your Brand] launches a new line of veterinarian-formulated dog food.' Focus on the 'who, what, when, where, and why' of your announcement. Ensure your release is properly formatted and free of typos and grammatical errors. It must be based on a real, newsworthy event, not just a general promotion. Our AI-powered editor helps you adhere to these publisher guidelines to maximize your chances of approval.

Absolutely. It provides critical third-party validation. For consumers, seeing your brand featured on a news site they recognize builds trust and differentiates you from unfamiliar brands on a crowded shelf. It answers the subconscious question, 'Is this a real, legitimate company?' For B2B, the effect is even stronger. When you present your pitch deck to a retail buyer or distributor, showing 'As Seen On' logos from outlets like Business Insider or Yahoo Finance demonstrates market traction and brand seriousness. It can be the deciding factor that gets your product stocked.