Get featured on Project Management Media Outlets in 48 hours

Yes, you can absolutely do your own PR, but it's a time-intensive process. It involves building a media list, crafting personalized pitches for dozens of journalists, and extensive follow-up, all with a very low success rate. Most founders find their time is better spent on product and sales. A distribution service acts as a middle ground. You write the announcement (or use our AI editor to help), and the service handles the complex and time-consuming distribution part. This allows you to control the message while outsourcing the logistical work, getting guaranteed placements without hiring an agency.

The cost of PR for a project management company varies dramatically. Doing it yourself is "free" in terms of cash but costs significant time. Hiring a traditional PR agency is the most expensive option, requiring a monthly retainer of $5,000 to $15,000, often for a minimum of 6 months. Press release distribution services offer a more accessible alternative with one-time fees for specific packages. These packages are based on the number and quality of media outlets you want to reach. You can see our current packages and pricing for a clear breakdown of the costs.

With a distribution service, the process is very fast. After you submit your press release and it passes an editorial review for compliance with publisher guidelines, publication typically begins within 24 hours. You can expect to see your story live on hundreds of media sites, including affiliates of AP News and Benzinga, within 24 to 48 hours. A full report with all the live URLs is usually delivered within 3 business days, allowing you to update your website's "As Seen On" section almost immediately.

Announcements that show tangible progress and solve real problems for project managers get the best traction. This includes launching a new AI-powered feature that automates a tedious task, announcing a major integration with another popular business tool, or securing a large, well-known enterprise customer. News about funding rounds or achieving significant user milestones (e.g., "1 million tasks managed") also performs well. The key is to have a specific, verifiable event to report, not just general marketing statements about being "the best" PM tool.

Editors reject press releases that read like advertisements or lack a clear, newsworthy angle. To avoid rejection, ensure your release is formatted correctly and focuses on a single, factual announcement. Use a third-person, objective tone. The most common mistake is using excessive marketing jargon like "revolutionary" or "game-changing." Instead, state the facts: what is the news, who is it for, and why does it matter? Including a quote from a founder is fine, but the rest of the release should be informational, not promotional. Our AI-powered editor helps you craft a release that meets these publisher guidelines.

Yes, it directly addresses a key step in the enterprise sales process: due diligence. When a company is considering adopting your project management tool, decision-makers and IT departments will search for your brand online to assess your credibility and stability. Finding your company mentioned on trusted financial and business news sites provides powerful third-party validation. It signals that you are a legitimate, serious business, which can de-risk the purchasing decision and shorten sales cycles. It's a trust signal that marketing claims alone cannot replicate.