Get featured on Recommerce Media Outlets in 48 hours

Yes, a founder can absolutely handle their own PR, especially with tools available today. Doing it yourself involves building lists of journalists, writing personalized pitches, and conducting extensive follow-up. This can be effective for building relationships but is very time-consuming and has a low success rate. A more efficient DIY approach is using a self-serve platform. You write the press release yourself (often with AI-powered editors to help), and the platform handles the distribution to hundreds of outlets. This combines the control of DIY with the reach of an agency, saving you dozens of hours of manual outreach.

The cost varies widely based on the approach. Pitching journalists yourself is "free" but costs significant time with no guaranteed results. Hiring a traditional PR agency is the most expensive option, typically involving monthly retainers of $5,000 to $15,000. Press release distribution services offer a middle ground, with one-time fees for specific packages. This model provides guaranteed placements without a long-term contract. The price depends on the number and quality of the media outlets included. You can view our current packages and pricing for a clear breakdown of the costs and deliverables.

With a distribution service, the process is very fast. After you submit your press release and it passes an editorial review for compliance with publisher guidelines, publication begins. Your announcement can appear on hundreds of media outlets, including major sites, within 24 to 48 hours. You will receive a full report with live links to your articles within about three business days. This speed allows you to coordinate your announcement with a product launch, funding close, or other time-sensitive event, ensuring your news gets out exactly when you need it to.

Announcements with concrete, verifiable news perform best. For Recommerce platforms, this includes securing a new round of funding, launching a major partnership with an established retail brand, releasing a data-backed sustainability or circularity report, or expanding into a new, significant market. Vague announcements like "a new website design" or "a commitment to excellence" are often rejected by editors. The key is to anchor your story in a specific, newsworthy event that demonstrates growth, innovation, or impact. This provides tangible proof of your company's momentum.

To avoid rejection, your press release must read like news, not an advertisement. It needs a clear, factual headline, an objective tone, and must be centered on a single, newsworthy event. Avoid using hype words like "game-changing," "revolutionary," or excessive exclamation points. Ensure your release is properly formatted with a dateline, an introductory paragraph summarizing the key news, and a boilerplate "About Us" section. Using an AI-powered editor, like the one MediaBoost provides, can help you adhere to standard AP style and publisher guidelines, significantly increasing your chances of approval.

Yes, it's a powerful tool for influencing investors and potential partners. When investors perform due diligence, they search for your company online. Finding credible third-party mentions on sites like Business Insider or MarketWatch serves as powerful social proof and de-risks their investment. Similarly, when you approach a major brand for a partnership, being able to show you've been featured in the media adds significant weight to your proposal. It signals that you are a serious, vetted player in the Recommerce space, not just another small startup. It builds credibility before you even walk into the meeting.