Get featured on Retail Media Media Outlets in 48 hours

Yes, a founder can absolutely do their own PR, but it is extremely time-consuming. The process involves researching hundreds of relevant journalists, finding their contact information, writing personalized pitches, and conducting endless follow-ups. Most founders find this distracts from building their product and talking to customers. Using a distribution service is a middle ground. You still control the story by writing the press release (or using our AI editor), but the labor-intensive work of building lists and submitting to hundreds of sites is handled for you. This saves dozens of hours of manual work.

The cost varies dramatically based on the approach. Doing it yourself is technically free but costs significant time. Hiring a traditional PR agency is the most expensive option, typically involving monthly retainers of $5,000 to $15,000 with no guarantee of placement. Press release distribution services offer a more affordable, one-time fee model. Instead of a retainer, you purchase a package for a single announcement. This provides a predictable cost and guaranteed placements. You can see our current one-time pricing and package options on our pricing page.

The timeline is very fast once your press release is approved by our editorial team. We review all submissions to ensure they meet publisher guidelines. After approval, publication on our media network, which includes outlets like MarketWatch and Benzinga, typically begins within 24 to 48 hours. Placements in startup directories like G2 and SourceForge take longer, with delivery taking up to two weeks. You receive a full report with all live links within three business days of the campaign starting.

Announcements with quantifiable impact and recognized names perform best. Editors are looking for signals of market validation and growth. Top-performing topics include securing a major funding round (Series A or later), an exclusive partnership with a top 100 retailer, the launch of a truly novel technology (like a new AI-powered recommendation engine), or releasing a data report with surprising industry insights. The more concrete and significant the news, the better.

Write it like a news story, not an advertisement. The most common reason for rejection is overly promotional language, such as 'game-changing' or 'revolutionary'. Stick to the facts. Your release must have a clear 'news hook' in the first paragraph. It must announce a specific, recent event. Include a quote from a key executive, your company's boilerplate, and contact information. Our AI-powered editor and internal editorial review help ensure your release meets these journalistic standards before it's sent to publishers.

Yes, but indirectly. An advertiser is unlikely to sign a contract just because they saw your name on AP News. The real value comes from using that coverage as a trust signal in your own marketing and sales efforts. Placing 'As Seen On' logos from Yahoo Finance and Business Insider on your website's homepage immediately builds credibility. Including links to these articles in your sales decks provides third-party validation that you are a serious, vetted company. It answers the prospect's unspoken question: 'Are you a legitimate player in this space?'