Get featured on Social Commerce Media Outlets in 48 hours

Yes, you can absolutely do your own PR, but it requires significant time and effort. The process involves building a list of relevant journalists who cover social commerce, finding their contact information, crafting personalized pitches for each one, and following up persistently. While it's free, the time cost is high and the success rate can be low without existing media relationships. Many founders find it more efficient to use a distribution service for broad announcements, freeing up their time to focus on building their product and talking to users.

The cost varies dramatically based on the method you choose. Doing it yourself is free, but it costs you dozens of hours in research and outreach with no guarantee of success. Hiring a traditional PR agency is the most expensive option, typically involving a monthly retainer of $5,000 to $15,000. Press release distribution services like MediaBoost offer a more predictable, one-time cost. Instead of a monthly retainer, you pay a flat fee for a specific package of guaranteed media placements. This provides a clear ROI without long-term commitments. You can see our current one-time pricing on our packages page.

With MediaBoost, the process is fast. After you submit your press release through our AI-powered editor and it passes our editorial review, publication begins. For our media packages, features start appearing within 24 to 48 hours. You'll receive a full PDF report with live links to all your placements within 3 business days of the campaign's completion. For packages including startup directory listings, those placements can take up to two weeks to be fully processed and appear.

News that signals growth, innovation, or market validation gets the most attention. This includes major funding rounds (Series A and beyond), achieving significant user milestones (e.g., '1 million active shoppers'), or launching a truly novel feature that changes how people shop on social media. Partnerships with major platforms like TikTok, Instagram, or Pinterest are also highly newsworthy. Data-driven reports that offer unique insights into consumer behavior in social commerce can also perform very well, as they position your company as a thought leader.

Stick to a factual, objective tone and follow the standard press release format. Avoid hype, superlatives, and marketing jargon like 'game-changing' or 'revolutionary'. Editors reject releases that read like advertisements. Ensure your announcement is genuinely newsworthy and not just a product pitch. Include a clear headline, a dateline, a strong introductory paragraph summarizing the key information, and quotes from key executives. Our AI-powered editor helps guide you through this structure to ensure compliance with publisher guidelines.

Directly, a single press release is unlikely to cause a huge, immediate spike in user sign-ups. Its primary role is not direct response marketing. Indirectly, however, it is extremely valuable for user acquisition. The 'As Seen On' logos from outlets like Business Insider and AP News build immense trust, which can significantly increase conversion rates on your landing pages and app store listings. When potential users see you've been vetted by credible media, they are far more likely to download your app and trust it with their information.