Get featured on Sustainable Fashion Media Outlets in 48 hours

Yes, but it's a significant time commitment with a low probability of success. Doing your own PR involves building lists of relevant fashion and sustainability journalists, crafting personalized pitches for each one, and conducting relentless follow-up. Most journalists receive hundreds of pitches a day and rarely respond to cold outreach. While possible, it diverts focus from core business activities like product development and supply chain management. Using a distribution service automates the placement process, guaranteeing a volume of coverage that would be nearly impossible to achieve through manual DIY efforts alone.

The cost varies dramatically based on the approach. Doing it yourself is technically free but costs significant time and effort with no guaranteed results. Hiring a traditional PR agency is the most expensive option, typically involving monthly retainers in the thousands of dollars. A press release distribution service offers a middle ground, with one-time fees for specific packages of guaranteed media placements. This provides a predictable and affordable way to secure coverage. You can view our current packages and pricing for a clear breakdown of the investment.

With a distribution service, the process is fast and predictable. After you submit your press release through our platform and it passes our editorial review, publication begins. You can expect to see your story appear on hundreds of media outlets within 24 to 48 hours. We deliver a full PDF report with live links to your coverage within three business days of the campaign starting. This is a stark contrast to traditional PR, where it can take months of pitching to potentially land a single story, with no firm timeline or guarantee.

Editors and syndication networks favor news that is concrete, timely, and demonstrates tangible impact. Announcements about new material innovations, especially those with a strong scientific or environmental angle, perform very well. Securing a major certification like B Corp or Cradle to Cradle is also highly newsworthy. Other strong topics include significant funding rounds, partnerships with established retailers or organizations, and the release of detailed transparency or impact reports. Avoid generic claims; focus on verifiable achievements that prove your brand's commitment to sustainability.

Publishers reject releases that read like advertisements or lack a genuine news angle. To ensure approval, your release must be objective, factual, and written in a standard press release format. Start with a strong headline announcing the core news, not just your brand name. Use our AI-powered editor to structure your content correctly. Avoid hype words like 'revolutionary' or 'game-changing'. Instead, provide specific data, details about your new material's composition, or the standards you met for your certification. A factual, well-structured release that follows publisher guidelines is almost always approved.

Absolutely. For investors and retail partners, media coverage serves as third-party validation. It shows that your brand has been vetted and deemed newsworthy by established media outlets, which reduces their perceived risk. It's a powerful signal of credibility and market traction. Having a portfolio of placements on sites like Business Insider, MarketWatch, and Yahoo Finance demonstrates that you are serious about building a public-facing, reputable brand. You can include these 'As Seen On' logos and links in your pitch decks and partnership proposals to build immediate trust and stand out from other brands.