Get featured on Talent Management Media Outlets in 48 hours

Yes, and they should for certain activities. A founder can effectively conduct targeted, personal outreach to a handful of niche HR tech bloggers or podcasters who cover their specific space. This is a great way to build genuine relationships. However, trying to manually submit a single press release to hundreds of general news outlets is not a good use of a founder's time. A distribution service automates this process, handles the varying submission guidelines for each outlet, and provides a consolidated report, saving dozens of hours.

The cost spectrum is broad. The 'free' option is DIY outreach, which costs only your time but offers no guaranteed placements. At the high end, a traditional PR agency charges a monthly retainer, often starting at $5,000, for ongoing strategic support. Press release distribution services provide a middle ground, offering one-time packages for guaranteed placements across a network of sites. This is typically the most cost-effective option for generating tangible assets like 'As Seen On' logos and high-authority backlinks from a single announcement. For our current one-time package pricing, please see our packages page.

The process is very fast once your press release is written and approved. After you submit your announcement through our platform and it passes a brief editorial review for compliance with publisher guidelines, publication begins almost immediately. Your news can appear on hundreds of media outlets, including major names like Benzinga and StreetInsider, within 24 to 48 hours. We deliver a full PDF report with live links to your placements, along with backlink data and DR scores, within three business days of publication.

Announcements with quantifiable impact and clear relevance to the HR industry perform best. This includes securing a significant funding round (e.g., 'Talent Platform X Raises $5M'), landing a well-known enterprise client ('[Fortune 500 Company] Selects Platform X'), or releasing a proprietary data report ('New Report Finds 30% Shift in Remote Work Hiring'). Product feature launches are also effective, especially when framed around solving a specific, painful problem for HR professionals, such as improving time-to-hire or increasing employee retention rates.

Maintain a factual, objective, third-person tone. Avoid marketing jargon, superlatives like 'best' or 'revolutionary,' and any claims you cannot substantiate. The release should read like a news article, not an advertisement. Ensure your announcement is genuinely newsworthy and not just a sales pitch. Our AI-powered editor is designed to help with this. It guides you through the standard press release format and flags common issues like overly promotional language or formatting errors that could lead to rejection by publisher editorial teams, increasing your chances of a smooth submission.

Yes, it provides crucial third-party validation that is often a deciding factor in B2B sales. When an enterprise buyer is comparing several talent management platforms, seeing your company featured on a credible site like Business Insider or Yahoo Finance acts as a powerful trust signal. It de-risks the decision for them. These placements are not just for vanity; they are sales enablement tools. Your sales team can include links to the articles in their outreach, add 'As Seen On' logos to their presentations, and use the coverage to build credibility and shorten the typically long enterprise sales cycle.