Get featured on Wine Media Outlets in 48 hours

Yes, you can absolutely do your own PR, but it's a significant time commitment. It involves building a list of relevant wine and tech journalists, crafting personalized pitches for each one, and conducting extensive follow-up. Success is not guaranteed and depends heavily on your story and relationships. The DIY approach is free but has a high opportunity cost. If your primary goal is to secure "As Seen On" logos and backlinks from a specific announcement, a distribution service is a more efficient use of a founder's time. It guarantees a volume of placements that DIY outreach cannot.

The cost varies widely based on the approach. Doing it yourself is technically free, but requires dozens of hours of work with no guaranteed results. Hiring a traditional PR agency is the most expensive option, typically involving a monthly retainer of $5,000 to $15,000. Press release distribution services offer a middle ground, with one-time fees for guaranteed placements. This model is designed for companies that need to announce a specific milestone without committing to a long-term contract. You can see our current package pricing for specific numbers.

With MediaBoost, the process is fast. After you submit your press release through our AI-powered editor, it undergoes an editorial review to ensure it meets publisher guidelines. This review is typically completed within one business day. Once approved, publication to our network of 350+ media outlets begins immediately. Most placements, including those on major sites, appear within 24 to 48 hours. You receive a full report with live links within three business days.

The most successful announcements are tied to concrete, verifiable business milestones. Generic claims about being "innovative" are ignored. Strong topics include: securing a new round of funding, launching a platform in a new geographic market, announcing a partnership with a major distributor or vineyard collective, releasing a study on consumer wine trends based on your platform's data, or achieving a significant user milestone (e.g., "1 million bottles tracked").

Editors reject releases that read like advertisements. To ensure acceptance, your release must be newsworthy, objective, and properly formatted. Avoid subjective hype words like "revolutionary," "best," or "game-changing." Focus on the facts of your announcement. Use a clear headline, include a dateline, and write in the third person. Our AI-powered editor guides you through this process, helping you craft a release that meets standard journalistic guidelines and is ready for distribution.

Media coverage works as a powerful trust signal for both investors and users. It does not directly generate a flood of sign-ups, but it provides crucial third-party validation that you can leverage in other marketing channels. For investors, seeing your company on Yahoo Finance or Business Insider legitimizes your venture and shows you are making progress. For potential users of your wine app or service, those same logos on your website reduce friction and build the confidence needed for them to sign up or make a purchase.