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Press Release Boilerplate Examples and How to Write One

A boilerplate is the standing About paragraph at the end of every press release: 60 to 100 words, reused word for word, covering what the company does, for whom, and since when.

Last updated July 4, 2026 · Every example below is quoted from a release distributed through MediaBoost

How to write a boilerplate

The boilerplate sits under an "About [Company]" heading, just before the media contact, and it is the last thing an editor reads. Keep it to one paragraph of 60 to 100 words that answers four questions: what the company does, who it serves, since when, and where to learn more. Add one or two facts a journalist can verify, such as user numbers, funding raised, or markets served, and end with the website URL.

Write it in the third person, and make the first sentence the plainest one you can manage: "[Company] is a [category] for [audience]." Follow with the founding year and your one or two checkable facts, then close with "Learn more at [URL]."

Have whoever signs off on company communications approve that exact text once, then stop editing it. The whole value of a boilerplate is that the same words describe your company in every article, so resist the urge to freshen it up per release.

Three things editors flag over and over: word count creeping past 100 as teams bolt on achievements, marketing superlatives like "leading" and "revolutionary" that get deleted on sight because nobody can verify them, and a missing website line, which forces the journalist to go hunting for the one link the paragraph exists to provide.

Real boilerplate examples from published releases

If you want a sample boilerplate to model yours on, start with these four. Each is quoted from the filled examples in our free template library, rewritten in template form from a release that is live in the MediaBoost newsroom, and the link under each one opens the published article.

Smodin

Product launch release
About Smodin: Smodin is an AI-powered writing platform for students, educators, and researchers. Founded in 2017, it serves more than 1 million users in over 100 languages, with tools spanning AI writing, plagiarism detection, AI content detection, citation generation, rewriting, summarization, and grammar support in a single workspace.

48 words covering the founding year, a user count, languages served, and the full product scope, every one a fact an editor can lift unchanged.

Read the published release

Autonomize AI

Executive hire release
About Autonomize AI: Autonomize AI transforms healthcare by pairing specialized AI agents with human expertise to tackle the industry's most complex processes, streamlining workflows like utilization management, care management, claims, pharmacy, and appeals. Operating at scale across three of the five largest U.S. health enterprises, it reports up to 55% faster clinical reviews and 60% faster decision turnaround.

58 words, the longest of the four, spent on named workflows and three scale facts: the health enterprise footprint and two measured speed improvements.

Read the published release

AmpiFire

Event release
About AmpiFire: AmpiFire is a London-based content amplification company. Founder and CEO Chris Munch and CSO Jay Cruiz have spent years developing traffic-generation and multichannel publishing systems used by businesses, agencies, ecommerce operators, and marketers across multiple industries.

38 words covering where the company is based, who founded it, and what its systems do, with named people because event coverage answers who is hosting.

Read the published release

Alpha Compute and GAMEE

Acquisition release
About Alpha Compute: Alpha Compute, Inc. (NASDAQ: ALP) is a provider of high-performance AI compute infrastructure. About GAMEE: GAMEE is a blockchain-based gaming and digital rewards platform with a portfolio of Web3 gaming titles and a proprietary digital rewards engine, previously majority-owned by Animoca Brands.

45 words covering two companies: acquisition releases carry a dual boilerplate, one About block per company, and the stock ticker does the credibility work.

Read the published release

Notice that all four run between 38 and 58 words, leaner than the classic 60 to 100 range. Staying under the ceiling never bothers an editor; sailing past 100 words is what gets a boilerplate trimmed without asking you first.

A fill-in boilerplate template

Copy the skeleton below, replace the brackets, and check the word count before you call it done.

About [Company]:

[Company] is a [what it does, in plain words] for [who it serves]. Founded in [year], it [one or two verifiable facts: users, customers, funding raised, markets served]. [Optional: one sentence on current focus or footprint.] Learn more at [website URL].

The same slot is waiting for you in every release format: download the free press release template kit and you will find a boilerplate section, with the 60 to 100 word instruction written into it, in all eight templates, from product launches to acquisitions. The individual formats live at press release templates, each with its boilerplate slot filled in from a published release.

Press release boilerplate: FAQ

What is a boilerplate in a press release?

It is the standing About paragraph at the end of a news release, often called a company boilerplate or boilerplate statement in public relations. It tells editors what the company does, who it serves, and since when, in 60 to 100 words, and it appears word for word at the bottom of every release the company distributes.

How long should a press release boilerplate be?

Aim for 60 to 100 words in a single paragraph. Shorter is fine, the published examples on this page run 38 to 58 words, but drifting past 100 words is the most common thing editors trim. If a fact does not help a journalist place the company in one read, it belongs on your website, not in the boilerplate.

What is the difference between a boilerplate and an About Us page?

An About Us page lives on your website, can run as long as it likes, and gets rewritten whenever marketing wants. A boilerplate travels with every press release, so it has to be short, factual, and stable. Think of the boilerplate as the version of your story an editor can paste into an article without checking anything, and the About page as the long version it points to.

Can I reuse the same boilerplate in every press release?

Yes, word for word, that is the point. A boilerplate is written once, approved once, and pasted unchanged into every release, which keeps your company described identically across all coverage. Update it only when a core fact changes, such as a funding round, a user milestone, or a rename, and then use the new version everywhere from that day on.

What should a company boilerplate include?

Five things: what the company does in plain words, who it serves, the founding year, one or two verifiable facts such as user numbers or funding raised, and the website URL. Leave out slogans and superlatives; if a journalist cannot check a claim, an editor will delete it.

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