Learn how to write a release that gets published and noticed.



A formal announcement of a custodian partnership builds trust with clients, partners, and regulators. It provides clear, verifiable information for financial journalists and analysts, ensuring the news is accurately reported and easily found by stakeholders seeking secure wealth management solutions.
A formal partnership announcement signals stability and due diligence, reinforcing trust among clients and institutional partners.
It clearly outlines the partnership's scope, helping journalists and investors quickly grasp its strategic importance.
Structured content ensures the news ranks in search, reaching advisors and investors seeking advanced, secure platforms.
This release creates an official record, serving as a foundational reference for future updates and compliance documentation.
For a Major custodian partnership in the Wealth Management App sector, a standard press release structure is key. It ensures financial journalists, analysts, and clients can quickly find the essential information they need without ambiguity.
Immediately state the partnership, its purpose, and the primary benefit for wealth management clients, such as enhanced security or expanded investment access.
Provide essential context by naming both parties and explaining the strategic rationale behind the custodian integration for your wealth management platform.
Detail the partnership’s mechanics: what assets can be custodied, the integration's benefits for users, and how it enhances security, reporting, or operational efficiency for clients.
Elaborate on how the partnership strengthens the app's market position, supports its growth strategy, and enhances its competitive advantage within the wealth management ecosystem.
Include quotes from leadership at both the app and the custodian to provide an official perspective on the partnership's significance for clients and the market.
Conclude with standard company descriptions and media contact details, providing a clear path for verification and follow-up questions from financial press and analysts.
Even experienced professionals can overlook key details that weaken a press release's impact. Avoid these common pitfalls to ensure your content reads polished, credible, and newsworthy.
Avoid exaggerated language or empty superlatives like "revolutionary" or "game-changing." Journalists value accuracy and substance over marketing flair.
Place the most important details, who, what, when, where, and why, at the beginning. Readers should understand your announcement within the first paragraph.
Unsupported claims reduce credibility. Strengthen your release with measurable facts, case data, or third-party validation wherever possible.
Always end with a clear next step, a website link, signup, or media contact. A press release without direction leaves your audience disengaged.
The tone for a Major custodian partnership announcement must be professional, precise, and confident. It should reflect the high-stakes nature of wealth management, focusing on facts, security, and client benefits rather than marketing hype or exaggeration.
Use precise language to describe the partnership's terms, benefits, and impact on asset management capabilities.
The writing should convey security, trust, and institutional credibility to clients, partners, and regulatory bodies.
Frame the announcement around tangible benefits like enhanced security, broader investment access, or streamlined reporting.
Write clearly and unambiguously to prevent misinterpretation, adhering to financial industry communication standards and regulations.
Before publishing your Major custodian partnership announcement, use this checklist to ensure it meets the rigorous standards of the financial industry and effectively communicates its value to clients, partners, and the media.
Does the headline and first paragraph clearly state that a partnership with a major custodian has been formed and its primary purpose?
Have you explained the tangible benefits for users, such as improved security, expanded asset options, or simplified reporting and compliance?
Are both the wealth management app and the custodian partner clearly named and their roles in the partnership defined for readers?
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