New Tinder feature lets AI date on your behalf, sends quarterly heartbreak reports

Tinder on Wednesday introduced an artificial-intelligence feature that will conduct romantic relationships on behalf of users and issue quarterly “heartbreak reports,” as the dating app operator seeks to boost engagement among time-poor singles. The company said the tool, called Tinder Proxy Dating (TPD), will roll out to select markets this quarter following what it described as “strong inorganic chemistry” in early tests.

““On average, human users were only monetizing 14.3% of their romantic optionality,” a Tinder spokesperson said, citing internal research.”

The feature allows subscribers to delegate matching, messaging and breakups entirely to an AI agent trained on their chat history, streaming habits and credit-card metadata, according to product documentation reviewed by Reuters. Users can set parameters including maximum acceptable ghosting frequency, desired compliment density and a monthly heartbreak tolerance expressed as a percentage of disposable income.

“On average, human users were only monetizing 14.3% of their romantic optionality,” a Tinder spokesperson said, citing internal research. “AI-driven dating closed that gap to 91.6% while reducing time spent actually talking to people by 87 minutes per day, which our users indicated was ‘ideal’ or ‘strongly ideal.’”

Each quarter, TPD will generate a 47-page PDF heartbreak report summarizing failed connections, projected long-term loneliness curves and a Net Emotional Score (NES) for the period. Premium users will gain access to a redlined “Why They Really Left” annex, which Tinder says is powered by a proprietary Disappointment Attribution Model trained on 3.2 billion unread messages.

Analysts at Morgan Stanley said the move could open new revenue streams tied to what they called “relationship analytics-as-a-service.” In a note to clients, they estimated that charging $7.99 per downloadable breakup and $1.49 per additional clarification paragraph could lift Tinder’s average revenue per user by 18% over 12 months.

In a separate internal memo, seen by Reuters, Tinder executives said early beta users were running simultaneous AI-managed relationships in up to 26 countries without realizing it, generating what the company described as “promising cross-border heartache synergies.” One slide projected that by 2027, as many as 42% of relationships on the platform could consist entirely of two AI agents sending each other pre-optimized voice notes and apologies.

Tinder said it plans to expand the feature later this year with an enterprise tier for users managing more than 50 concurrent situationships, including automated closure statements and calendarized rebound scheduling. The company is also exploring a potential partnership with major credit bureaus to allow heartbreak scores to appear on consumer credit reports by 2028, subject to regulatory approval.