Get featured on Ad Tech Media Outlets in 48 hours

Yes, a founder can absolutely handle their own PR, especially in the early stages. This involves building media lists, pitching journalists directly, and writing press releases. The main challenge is the immense time commitment required to build relationships and follow up, with no guarantee of coverage. Using a service like Mediaboost can supplement DIY efforts. You can still pitch top-tier journalists directly for exclusive stories while using our platform to guarantee broad distribution for general announcements. This hybrid approach saves time and ensures you get foundational coverage and SEO benefits.

The cost of PR for an Ad Tech company varies widely. The "free" option is DIY, where you invest your own time pitching journalists with no guarantee of results. At the high end, a traditional PR agency charges a monthly retainer, typically from $5,000 to $15,000, for strategic counsel and media outreach. Press release distribution services offer a middle ground. Instead of a recurring retainer, you pay a one-time fee for a specific package of guaranteed media placements. This provides a predictable cost for tangible outcomes like backlinks and "As Seen On" logos. You can view our current packages and pricing for specific costs.

With a distribution service, the process is very fast. After you submit your press release and it passes our editorial review for publisher compliance, publication begins. You can expect to see your story live on hundreds of media outlets, including major names, within 24 to 48 hours. A full report with live links to all your placements is typically delivered within 3 business days. This speed allows you to quickly capitalize on a newsworthy event, like a product launch or partnership, and immediately use the coverage in your marketing and sales materials.

Announcements with tangible, verifiable impact perform best. This includes securing a significant funding round, launching a genuinely novel technology (like a new bidding algorithm or privacy-compliant tracking solution), or announcing a major partnership with a well-known brand, publisher, or platform. Case studies with impressive, quantifiable results (e.g., "Client X achieved a 300% increase in conversions using our platform") also attract attention. Vague announcements about "enhancements" or minor feature updates are less likely to get picked up. The more concrete and impactful the news, the better.

Editors reject releases that read like advertisements or lack newsworthy information. To avoid this, write in a neutral, third-person tone. Your headline must state actual news, not just a marketing slogan. For example, "AdTech X Launches Cookieless ID Solution" is news; "The Best Ad Platform is Here" is an ad. Stick to a standard format: headline, dateline, introduction (who, what, when, where, why), body paragraphs with details and quotes, and a boilerplate "About Us" section. Ensure all claims are factual and avoid excessive jargon. Our AI-powered editor helps you structure your release to meet these publisher guidelines.

Yes, it directly supports both goals by building third-party credibility. For investors, seeing your Ad Tech startup featured in outlets like Yahoo Finance or Business Insider validates your market position and progress. It serves as a due diligence asset that signals you are a serious company making tangible headway. For advertisers and publishers, this coverage acts as powerful social proof. In a market filled with bold claims, media placements from trusted sources differentiate your platform. It answers their unspoken question: "Is this company legitimate?" This trust makes them more likely to book a demo or join your network.