Get featured on AI Video Generation Media Outlets in 48 hours

Yes, a founder can absolutely do their own PR, but it is important to understand the two main paths. The first is manual outreach: building lists of journalists, crafting personalized pitches, and following up. This is extremely time-consuming and has a very low success rate, especially for startups without an existing brand. The second path is using a self-serve distribution platform like ours. This is a form of DIY PR where you write the release (with help from our AI editor) and we handle the submission and guarantee the placements. It combines the control of DIY with the reach of a professional service.

The cost varies significantly based on the approach. Doing it yourself by manually pitching journalists is technically free but costs immense time with no guaranteed results. Hiring a traditional PR agency is the most expensive option, typically involving retainers of $5,000 to $15,000 per month. Press release distribution services offer a middle ground, with one-time fees for guaranteed placements. This avoids retainers and provides a predictable outcome. Our packages are designed for different goals, from directory listings to widespread media coverage. You can view current pricing on our packages page.

The process is fast. After you submit your press release through our platform, it undergoes a brief editorial review to ensure it meets publisher guidelines. Once approved, publication on our media network begins. You can expect to see your story live on hundreds of sites, including major outlets, within 24 to 48 hours. We deliver a full report with all the live links, backlink data, and domain scores within three business days of the campaign starting.

Announcements tied to concrete, verifiable achievements perform best. For AI video generation companies, this includes: launching a new version of your model with specific performance improvements, securing a significant funding round, announcing a strategic partnership with a well-known software company, or releasing data that shows significant user growth. Announcements that are purely marketing-focused, like a simple rebranding or a minor feature tweak, are less likely to be effective. The key is to have genuine news that provides value or insight to the reader. Our editorial team can provide guidance on this.

Editors reject releases that read like advertisements or lack a newsworthy angle. To avoid this, write in a neutral, third-person tone. Your headline must state the news clearly, not just your company name and a vague marketing claim. Crucially, avoid overly promotional language, exclamation points, and subjective claims like 'best' or 'revolutionary' unless attributed in a direct quote. Ensure your release is based on a factual event (a launch, a partnership, data) and provides all necessary details. Our AI-powered editor helps you format your release to meet these publisher guidelines.

Yes, it directly supports conversations with both. For investors, a portfolio of media placements from sites like Business Insider and Yahoo Finance acts as third-party validation. It shows traction and market legitimacy, making your pitch deck more compelling and demonstrating you are a serious venture. For enterprise clients, 'As Seen On' logos and links to coverage build immediate trust. In a competitive field like AI video, this social proof can differentiate you from other vendors, shorten the sales cycle, and help justify your pricing. It answers the subconscious question, 'Is this a real, trustworthy company?'