Get featured on AI Writing Media Outlets in 48 hours

Yes, you can, but it's a significant time investment with a low probability of success. DIY PR involves building a media list, finding journalists' contact information, crafting personalized pitches, and conducting extensive follow-up. Most founders find that the time spent on outreach is better spent on product development and talking to customers. Even with a great pitch, you are competing with thousands of other companies for a journalist's attention. Using a distribution service automates the placement process, guaranteeing you get the coverage, the "As Seen On" logos, and the SEO backlinks without spending weeks on manual outreach.

The cost varies dramatically based on the method you choose. The 'free' option is DIY outreach, but the cost is your time, which is a founder's most valuable asset. At the other end of the spectrum, a traditional PR agency charges a monthly retainer, typically starting at $5,000 and going up to $15,000, with no guarantee of publication. Press release distribution services offer a middle ground, with one-time fees for guaranteed placements. This model is designed for startups that need specific results without a long-term contract. Our packages are priced based on the number and type of publications included. You can see our current, transparent pricing on our packages page.

Once your press release is written and submitted, our editorial team reviews it for compliance with publisher guidelines. This review typically happens within one business day. After approval, publication on our media network begins almost immediately. Features on our 350+ media outlets, including syndication to partners of AP News and Yahoo Finance, appear within 24 to 48 hours. You will receive a full PDF report with live links within 3 business days. If your package includes startup directory submissions, those placements can take up to 2 weeks to be processed and appear.

The announcements that perform best are tied to external validation and concrete data. Funding announcements are always strong because they are validated by investors. Major partnerships with well-known companies (e.g., an integration with a major CRM or content platform) also perform well as they signal market adoption. For product news, focus on quantifiable improvements or industry firsts. For example, "Our new model reduces content generation time by 50%" is much stronger than "We launched a faster model." Releasing a data-driven report, such as "A Study of AI Adoption in Marketing Teams," can also position your company as a thought leader and generate significant interest.

Publishers reject releases that read like advertisements. To avoid this, write in a neutral, third-person tone and focus on facts. Your headline must be a clear statement of news, not a marketing slogan. The first paragraph should summarize the who, what, when, where, and why of your announcement. Avoid hype words like "revolutionary," "game-changing," or "world's best." Instead, use data and specific details to demonstrate your value. Include a quote from a key executive, add a brief 'About Us' section, and provide a media contact. Our AI-powered editor helps guide you through this structure to ensure your release meets editorial standards.

Directly, a single press release is unlikely to cause a massive, immediate spike in sign-ups. Its primary value is in building the credibility and trust that converts users who are already considering your tool. When a potential user sees you've been featured on Business Insider or Yahoo Finance, it removes friction and doubt from their decision-making process. Indirectly, the benefits are significant. The high-authority backlinks improve your Google ranking, bringing more organic traffic over time. Furthermore, coverage gets your brand name into the datasets used by AI chatbots like ChatGPT and Google AI Overviews, meaning you'll be recommended when future users ask for advice on the best AI writing tools.