Get featured on Blockchain Media Outlets in 48 hours

Yes, you can absolutely do your own PR, but it's important to understand the landscape. Manually pitching journalists at major publications is extremely difficult. They receive hundreds of pitches a day, and without an existing relationship, your email will likely be ignored. Where DIY PR can be effective is in community building, engaging on platforms like X (Twitter) and Discord, and writing for your own blog. For securing broad media coverage and backlinks, a distribution service provides a guaranteed result that is nearly impossible to achieve on your own without significant time investment and existing media contacts.

The cost varies dramatically based on the approach. Doing it yourself by manually emailing journalists is technically free but costs significant time with a low chance of success. Hiring a traditional PR agency is the most expensive option, typically requiring a monthly retainer of $5,000 to $15,000 with no guaranteed placements. Press release distribution services like Mediaboost offer a middle ground. You pay a one-time fee for a specific package of guaranteed media placements. This is a fixed, predictable cost for a guaranteed outcome. You can view our current packages and pricing for specific details.

Once your press release is written and approved by our editorial team, publication is very fast. For our media packages, placements begin appearing within 24 to 48 hours. You will receive a full report with live links to your articles within 3 business days of the campaign starting. This speed is a key advantage for time-sensitive announcements common in web3, such as exchange listings or vulnerability patches. Directory placements, which are part of our combo and directory packages, have a longer lead time and can take up to two weeks to be fully processed and appear.

The best announcements are concrete, verifiable, and impact the ecosystem. These include: securing a significant funding round, launching a mainnet or major protocol upgrade, announcing a partnership with a well-known company (in web2 or web3), getting listed on a major centralized or decentralized exchange (CEX/DEX), or publishing the results of a successful third-party security audit. Announcements that are purely speculative, like 'we plan to revolutionize X,' or lack specific details, perform poorly and are often rejected by editors. Focus on tangible achievements, not just future promises.

First, avoid hype and unsubstantiated claims. Words like 'revolutionary,' 'game-changing,' and 'paradigm shift' are red flags. Instead, use objective, factual language. Second, your announcement must be actual news, not a veiled advertisement. Announce a completed event (e.g., 'we launched X') not a future plan (e.g., 'we will launch X'). Finally, adhere to formatting standards. Include a clear headline, a dateline, a concise introductory paragraph, quotes, and a boilerplate 'About Us' section. Our AI-powered editor helps you structure your release correctly and checks for common issues, ensuring it meets publisher guidelines before submission.

Yes, but indirectly. Investors and savvy users are rarely swayed by a single article. Instead, they look for patterns of credibility. A press release campaign creates a verifiable footprint of your project's progress across dozens or hundreds of sites. When an investor performs due diligence, they will find a history of your announced milestones, partnerships, and audits. When a potential user searches for your project, they see 'As Seen On' logos and links from trusted sources. This coverage doesn't close the deal on its own; it provides the critical social proof and authority needed to get you in the conversation and be taken seriously.