Case Study
A $2M Raise, Announced to the World in One Release
Otomato partnered with MediaBoost to announce Improbable's $2M investment across 500+ outlets. The release earned organic pickups from tech.eu, Dealroom and Bitget, and brought a wave of new users onboarding within the week.
Otomato
Portfolio-aware DeFi intelligence layer
$2M
Raise Announced
500+
Media Outlets
9+
Earned Pickups
Published across 500+ outlets, including:
Announcing a Strategic $2M Investment
“Improbable Invests $2M in Otomato to Scale the First Portfolio-Aware Intelligence Layer for DeFi”
- One of Improbable's first external investments under its sharpened focus on AI and web3
- Funding accelerates product development, multi-chain coverage, and user growth
- Scaling beyond an organic userbase of 2,000+ DeFi users
- Real-time monitoring across Ethereum, Arbitrum, Base and HyperEVM
Here's What Happened Next
Picked up well beyond the paid package
On top of guaranteed placement across 500+ outlets, journalists and platforms picked up the announcement organically. This is earned coverage MediaBoost didn't pay for.
Measured across the syndication network
The announcement was distributed and tracked across the wire. Here are the reported results from the distribution report.
193,840
Total views
2,098
Total clicks
1.08%
Click-through rate
21
Headlines
Audience by country
United States
United Kingdom
Ireland
China
Norway
Korea
Singapore
India
Hong Kong
Germany
UkraineFigures from the press wire distribution report. Wire click metrics reflect syndication-level data; engaged on-site traffic is tracked separately via UTM.
Caught the attention of major players
The visibility opened doors. Industry names reached out directly, and the announcement put Otomato on the radar of serious DeFi participants.
Privy reached out
Inbound from a major web3 infrastructure player
Whale attention
Large holders took notice of the launch
Inbound interest and user growth vary and depend on factors like announcement newsworthiness and timing. Media features, visibility across outlets, and SEO benefits (backlinks, domain authority boost) are guaranteed with every package.
Dylan Breugne
COO & Co-Founder, Otomato
“Very glad to have worked with Mediaboost! Highly recommended”
Dylan Breugne, COO & Co-Founder at Otomato
Get Results Like Otomato
Announce your raise, launch, or milestone across 500+ top publishers, and earn coverage that compounds.