Case Study
Cited in Google AI Overviews Within 6 Weeks
One MediaBoost press release across 500+ outlets doubled Saventify's search impressions and put serial maker Dan Mindru's app in Google's AI answers, in the middle of the wedding industry's slowest months.
Saventify
Digital wedding invitations & online RSVP
2×
Search Impressions
+12
Peak Domain Rating
500+
Media Outlets
Featured across 500+ outlets in 48 hours
Owning the Global Couples Market
“Saventify Brings the Best Mobile-First Wedding Invitations, Save the Dates and Online RSVP to Couples in 13 Languages”
- Elegant mobile-first invitations, interactive Save the Dates and RSVP management in one platform
- Available in 13 languages, positioning Saventify for couples worldwide
- Written by MediaBoost's newsroom team as part of the human-written PR add-on
- Distributed while competitors slow down for the summer off-season
Here's What Happened Next
Referring domains up 60% after distribution
Ahrefs tracked roughly 180 new referring domains in the six weeks following the release, with Domain Rating peaking at 62 before settling higher than pre-campaign levels.
300 → 480
Referring domains
62
Peak Domain Rating
500+
Publishing outlets
Search impressions kept climbing after the release
Google Search Console shows impressions roughly doubling in the weeks after distribution, right through the wedding industry's seasonal low, with a 13.6% average CTR.
9k
Search impressions
1.23k
Clicks from search
13.6%
Average CTR
Press releases cited in Google AI Overviews
Within weeks of distribution, Dan spotted the Saventify press releases being cited as sources in Google's AI Overviews, visibility that compounds as AI models ingest the coverage.
"best mobile-first wedding invitations with online RSVP"
Saventify is a mobile-first platform for digital wedding invitations, interactive Save the Dates and online RSVP management, available in 13 languages...
“I can see it in AI Overviews too, a lot of the press releases are cited.” · Dan, six weeks after distribution
Search, traffic and AI-visibility results vary and depend on factors like press release quality and niche competition. Media features, visibility across outlets, and SEO benefits (backlinks, domain authority boost) are guaranteed with every package.
“Things are going really well considering the low summer volume for this type of product. There was a boost in DR, and I can see a lot of the press releases cited in AI Overviews. All in all super happy. Thank you for the great service, I'll definitely use it again.”
Dan Mindru
Founder, Saventify · Host of the Morning Maker Show
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