Get featured on Business Intelligence Media Outlets in 48 hours

Yes, you can attempt to do your own PR, but it's a significant time commitment with a steep learning curve. The process involves building lists of relevant journalists, finding their contact information, crafting personalized pitches for each one, and conducting endless follow-ups. The success rate is often very low, as editors receive hundreds of pitches daily. For most BI founders, the time spent trying to secure one or two placements is better spent on product development or sales. Using a distribution service automates the placement part, allowing you to get the benefits of media coverage without the manual effort of pitching.

The cost varies dramatically based on the method. Doing it yourself is 'free' in terms of cash but costs significant time. Hiring a traditional PR agency is the most expensive option, typically involving a monthly retainer of $5,000 to $15,000 with no guaranteed placements. Press release distribution services like Mediaboost offer a middle ground, providing a one-time fee for guaranteed placements. This model is often the most efficient for BI startups focused on tangible results like SEO backlinks and sales collateral. For our current pricing, please see our packages page.

Once your press release is written and submitted, the process is very fast. After an editorial review to ensure it meets publisher guidelines, your announcement begins syndication. You can expect to see your story live on hundreds of news sites, including outlets like MarketWatch and AP News, within 24 to 48 hours. Within three business days of publication, you will receive a full PDF report containing live URLs for all your placements, along with SEO data like Domain Rating for each site. This allows you to immediately use the coverage in your marketing and sales efforts.

Announcements with quantifiable and external validation perform best. This includes securing a new funding round, achieving a significant compliance milestone like SOC 2 Type II, or announcing a partnership with a well-known tech company. Releasing a data-driven report with original research and insights about a specific industry also works very well. Less effective are announcements that are purely internal or lack a specific news hook, such as a minor UI update, a website redesign, or simply stating that you are a 'leading provider.' The more concrete and impactful the news is to your customers and the market, the better.

Editors and automated systems reject releases that read like advertisements or spam. To avoid this, write in a formal, third-person tone. Your headline must be a factual statement of news, not a marketing slogan. Avoid excessive jargon, exclamation points, and subjective claims like 'best-in-class' or 'revolutionary.' Crucially, your announcement must be actual news. A new product, a funding round, a partnership, or a data report are all newsworthy. A sales pitch for your existing BI service is not. Our AI-powered editor helps you structure your release correctly and flags common issues before submission to ensure compliance with publisher guidelines.

Yes, it directly supports the long sales cycles typical for enterprise BI procurement. When a potential client's procurement, IT, and security teams research your company, they will find a history of positive news and milestones on credible, third-party sites. This builds trust and de-risks the decision. Having 'As Seen On' logos from outlets like Business Insider or Yahoo Finance on your website and in your sales decks provides instant credibility. It's a powerful signal that you are an established, legitimate vendor, which can be a deciding factor in a competitive evaluation process. It helps you pass the 'Googles well' test that every B2B buyer performs.