Get featured on Cashback Media Outlets in 48 hours

Yes, it's possible to do your own PR. The process involves researching relevant journalists, finding their contact information, writing personalized pitches, and conducting extensive follow-up. It is a full-time job in itself. While the monetary cost is zero, the time cost is immense. Most founders find their time is better spent on product development and user growth. A distribution service automates the outreach and guarantees the results, saving you hundreds of hours of manual work.

The cost varies dramatically based on the approach. Doing it yourself is free but takes a huge amount of time with no guaranteed outcome. Hiring a traditional PR agency is the most expensive option, requiring monthly retainers of $5,000 to $15,000. Press release distribution services offer a middle ground, providing one-time packages for guaranteed placements. This model is designed for companies that need to announce specific news without committing to a long-term, expensive contract. You can see our current one-time pricing on our packages page.

The process is very fast once your press release is approved by our editorial team. We review all submissions to ensure they meet publisher guidelines, which protects the integrity of our network. After approval, media features begin publishing within 24 to 48 hours. We deliver a full PDF report with all the live URLs, backlink data, and DR scores within 3 business days of your order. This allows you to immediately add the "As Seen On" logos to your website and app store page.

Announcements with hard numbers, well-known partners, and clear user benefits perform best. Vague or overly promotional content is often ignored. Strong topics include funding rounds, achieving a major user milestone (e.g., 500,000 users), or securing an exclusive partnership with a major national retailer. Data-driven reports can also be effective, for example, releasing a study on consumer spending habits based on your platform's anonymized data. This positions you as an industry expert and provides real value to financial journalists.

Stick to a factual, objective tone. Avoid marketing jargon, superlatives ("game-changing," "revolutionary"), and exclamation points. The release must be about a genuinely newsworthy event, not just an advertisement for your app. Structure it professionally with a clear headline, a dateline, an introductory paragraph summarizing the news, and subsequent paragraphs providing detail. Include a quote from a founder or CEO. Our AI-powered editor guides you through this process to ensure your release meets publisher guidelines.

It helps indirectly by solving the trust problem. Few people will sign up for your app directly from a news article. However, when they discover your app through an ad or an app store search, they will look for signs of credibility before linking their financial accounts. Seeing that you've been featured on Yahoo Finance, AP News, or Business Insider acts as a powerful third-party endorsement. It tells them you are a legitimate, vetted company, which significantly increases the likelihood they will complete the sign-up process. It's a conversion tool, not a direct acquisition channel.