Get featured on Childcare Media Outlets in 48 hours

Yes, you can absolutely handle your own PR. The DIY approach involves researching relevant journalists and bloggers who cover family tech, building a media list, and sending personalized pitches for your story. It's 'free' in terms of cost but requires a significant investment of time and effort with no guarantee of a response. If your primary goal is to secure guaranteed placements for 'As Seen On' logos and build backlinks, using a distribution service is a more predictable and efficient form of DIY PR. You write the release, and the service handles the distribution.

The cost of PR exists on a wide spectrum. The 'free' option is doing it yourself, which costs you significant time and effort in building lists and pitching journalists. On the high end, a traditional PR agency charges a monthly retainer, typically starting at $5,000, often without guaranteed placements. Press release distribution services offer a middle path. You pay a one-time fee for a specific package of guaranteed placements. This model provides cost predictability and is well-suited for getting specific announcements out to a wide audience. For our current pricing, please see our packages page.

Once your press release is written and submitted, the process is very fast. After a quick editorial review to ensure compliance with publisher guidelines, publication begins. Your announcement can start appearing on media sites within 24 to 48 hours. We deliver a full PDF report with live links to your placements within 3 business days of the campaign starting. This speed allows you to coordinate your press release with other marketing activities, like an email announcement to your users or a social media campaign.

News that demonstrates tangible progress and builds trust performs best. This includes closing a funding round, expanding your service to new major cities or states, or forming a partnership with a well-known company or school district. Announcing a new, innovative feature that directly addresses a major parent pain point, especially around safety or communication, also works well. Data-driven announcements, such as 'Our platform just helped 10,000 families find care,' provide a concrete milestone that journalists and readers can understand.

First, ensure you have actual news. A press release is not an advertisement. Avoid marketing jargon like 'revolutionary' or 'game-changing'. Write in a formal, third-person style, as if a journalist were reporting the story. The headline must be factual and summarize the core announcement. Your release must be based on a verifiable event. Our editorial team reviews every submission to check for compliance with publisher guidelines. Using our AI-powered editor helps you structure your release correctly and avoid common mistakes that lead to rejection.

It helps indirectly by building the trust required for a parent to sign up. A mother or father will not read an article on AP News and immediately download your app. However, when they are on your website, deciding between you and a competitor, seeing the 'As Seen On AP News' logo acts as a powerful trust signal. It removes friction from the decision-making process. This coverage also gives your team valuable assets to share on social media, in investor updates, and in partnership discussions, making it a foundational element of your growth strategy.