Get featured on EdTech Media Outlets in 48 hours

You can, but you need to treat it like a separate job. Effective DIY PR involves researching hundreds of journalists, building relationships, crafting dozens of unique pitches, and constant follow-up. It's a significant time investment that takes you away from building your product and talking to users. While it costs nothing financially, the opportunity cost is high. Many founders find it more efficient to focus on their core business and use a distribution service to handle the tactical execution of getting their news published, guaranteeing a return on their investment of time and money.

The cost of PR for an EdTech company exists on a wide spectrum. At one end, you have the DIY approach, which is financially free but costs hundreds of hours of your time with no guaranteed outcome. At the other end are traditional PR agencies, which charge monthly retainers between $5,000 and $15,000, often without guaranteeing any placements. Press release distribution services like MediaBoost offer a middle ground. You pay a one-time fee for a specific package of guaranteed media placements. This provides a predictable cost and a reliable outcome, making it a practical choice for startups focused on tangible results. You can see our current packages and pricing on our website.

The process is very fast. Once you submit your press release through our platform and it passes our editorial review, publication begins almost immediately. You can expect to see your story appear on hundreds of media outlets, including major sites, within 24 to 48 hours. We deliver a full, comprehensive report with live links to your coverage within three business days of publication. If your package includes startup directory submissions, those placements can take up to two weeks to be fully processed and appear.

The announcements that perform best are tied to measurable achievements and external validation. Funding rounds are always big news. Other strong topics include major product launches (especially those involving AI), significant user milestones (e.g., 'one million students now using our platform'), and data-driven reports you publish about learning trends. Partnerships with well-known institutions, like a top-tier university or a large public school district, are also highly newsworthy. The key is to anchor your story in something concrete that demonstrates traction and credibility in the education market.

Adopt a neutral, journalistic tone. The biggest mistake founders make is writing a press release that reads like a marketing advertisement. Avoid subjective, hype-filled words like 'revolutionary,' 'game-changing,' or 'world's best.' Instead, state the facts of your announcement clearly and concisely. Your release must be structured properly with a clear headline, a dateline, and contact information. It must announce actual news, not just promote your product's existing features. Our AI-powered editor guides you through this process, helping you format your release and choose language that complies with publisher guidelines, which dramatically reduces the risk of rejection.

Yes, absolutely. When a school district, university, or corporate L&D department considers purchasing an EdTech solution, they conduct due diligence. Their procurement teams will search for your company online to assess your credibility and stability. Finding your company featured on sites like Business Insider, MarketWatch, or AP News acts as a powerful, independent endorsement. This coverage de-risks the decision for them. It shows you are a legitimate, vetted company worthy of media attention, not an unproven startup that might disappear in six months. It's a crucial piece of the trust-building process required for any significant B2B or B2G sale in education.