Get featured on Cloud Infrastructure Media Outlets in 48 hours

Yes, you can absolutely handle your own PR. The process involves identifying relevant journalists, crafting personalized pitches, and conducting persistent follow-up. It requires significant time and effort, and success is not guaranteed. Building a media list and relationships from scratch can take months. The main challenge is access and efficiency. Without existing relationships, your emails are likely to be ignored. A distribution service leverages a pre-existing network to guarantee publication, saving you hundreds of hours of manual work and delivering predictable results for your announcement.

The cost varies dramatically based on the method. The DIY approach is free, but your time is valuable and results are uncertain. Hiring a traditional PR agency is the most expensive option, typically costing $5,000 to $15,000 per month on retainer, often for a minimum of 3-6 months. Press release distribution services offer a one-time payment model that is significantly more affordable than an agency. The price depends on the scale of the distribution network. We offer several packages to fit different budgets and goals, from directory listings to widespread media publication. You can see our current, transparent pricing on our packages page.

The process is very fast. After you submit your press release through our AI-powered editor, it goes to our editorial team for a quick review to ensure it meets publisher guidelines. This review is typically completed within one business day. Once approved, publication to our media network, including outlets like AP News and Benzinga, begins immediately. You can expect most features to be live within 24 to 48 hours. We deliver a full report with all the live links within 3 business days of the campaign start. Directory placements have a longer lead time and can take up to two weeks.

Announcements with quantifiable impact and third-party validation perform best. This includes securing a major funding round (Series A and beyond), winning a contract with a well-known enterprise customer, or publishing a research report with novel data on cloud performance or security trends. Achieving significant technical or regulatory milestones also works well, such as gaining FedRAMP authorization or a new ISO certification. Announcements about strategic hires from major tech companies or M&A activity are also highly newsworthy. The key is to have a story that extends beyond a simple product update.

Adhere to the standard press release format and maintain a neutral, factual tone. The biggest reason for rejection is content that reads like an advertisement. Avoid superlatives like "revolutionary," "game-changing," or "best-in-class." Instead, use data and facts to make your case. Your announcement must be genuinely newsworthy. A new feature is not news; a new certification that unlocks a new market is. Ensure you have a clear headline, a concise opening paragraph summarizing the key information (the who, what, when, where, and why), and a quote from a company executive. Our AI-powered editor helps guide you through this structure to ensure compliance.

Yes, directly. For enterprise sales, a prospect seeing 'As Seen On Business Insider' on your website provides immediate, third-party credibility. It de-risks their decision. Your sales team can also share the press release links as proof of your platform's stability and market recognition during negotiations. For investors, consistent media coverage demonstrates traction and an ability to execute. It shows that you are hitting milestones worthy of public announcement, whether it's a new product, partnership, or funding. It's a powerful signal of momentum that complements the financial data in your pitch deck.