Get featured on Cybersecurity Media Outlets in 48 hours

Yes, it's possible to do your own PR by building relationships with journalists and pitching them directly. However, this is a very time-intensive process that takes you away from building your product and company. It requires extensive research, personalized outreach, and persistent follow-up with no guarantee of success. For most founders, the time and effort rarely justify the uncertain outcome. Using a distribution service for key announcements is a more efficient way to secure guaranteed coverage and achieve your immediate goals for credibility and SEO.

The cost varies significantly based on the method. Doing it yourself is technically free but has a high cost in time and effort with no guaranteed results. Hiring a traditional PR agency is the most expensive option, typically running $5,000 to $15,000 per month on a retainer. Press release distribution services offer a more accessible middle ground. They charge a one-time fee for a specific campaign, with costs depending on the number and authority of the media outlets in the package. You can view our current pricing for various packages on our website.

The process is very fast with a distribution service. Once you submit your press release and it passes editorial review for compliance with publisher guidelines, publication begins. You can expect to see your story live on hundreds of media outlets, including names like MarketWatch and StreetInsider, within 24 to 48 hours. A full report containing live URLs, backlink data, and domain rating scores for the placements is typically delivered within 3 business days of the campaign start.

Announcements that signal significant business momentum or contribute new knowledge to the industry perform best. This includes major funding rounds (Series A and beyond), achieving critical compliance like ISO 27001 or FedRAMP, and publishing proprietary research on new vulnerabilities or threat actor groups. Partnerships with large, well-known companies or landing a major enterprise client also make for strong, newsworthy announcements. The key is to focus on tangible, verifiable events rather than subjective product claims.

Adhere to the standard format and maintain a neutral, factual tone. Start with a strong headline that summarizes the news. The first paragraph should cover the who, what, when, where, and why. Avoid marketing jargon, superlatives like "game-changing," and unsubstantiated claims. Include a quote from a key executive, add a boilerplate paragraph about your company, and provide contact information. Most importantly, ensure your announcement is genuinely newsworthy. A release that reads like an advertisement will be rejected by publisher editorial teams.

Absolutely. For CISOs and IT procurement teams, risk mitigation is a top priority. When they evaluate a new cybersecurity vendor, they look for signals of stability, credibility, and industry recognition. Seeing your company featured on authoritative sites like Business Insider or Yahoo Finance acts as a powerful form of third-party validation. This coverage can be the deciding factor that gets you on a shortlist or builds the internal consensus needed to approve a purchase. It demonstrates that you are a serious, vetted player in the security landscape.