Get featured on Corporate Wellness Media Outlets in 48 hours

Yes, you can absolutely do your own PR, but it's important to understand the trade-offs. Manually building media lists and pitching journalists is incredibly time-consuming and often yields no results, as reporters are inundated with requests. Writing and submitting to free press release sites offers little to no value, as they have no authority or readership. Doing your own PR makes sense for building relationships with a handful of niche industry bloggers. For generating widespread social proof and high-value SEO backlinks across major news sites, a distribution service is a more efficient and effective use of a founder's time.

The cost varies widely based on the method. DIY outreach to journalists is 'free' but costs significant time with a low chance of success. Traditional PR agencies charge retainers from $5,000 to $15,000 per month, often without guaranteed results. Press release distribution services operate on a one-time, per-campaign fee. This provides a predictable cost for guaranteed placements on a specific number of sites. The price depends on the scale of the network, from smaller packages to comprehensive bundles that include hundreds of media outlets and startup directories. You can view our current packages and pricing for specific costs.

After you submit your press release through our AI-powered editor, our editorial team reviews it for compliance with publisher guidelines. This review is typically completed within one business day. Once approved, publication to our media outlet network begins immediately. You can expect features to start appearing within 24 to 48 hours. We deliver a full PDF report with live links to all your placements within 3 business days of the campaign start.

Announcements that signal external validation and growth perform best. This includes securing a new round of funding, announcing a partnership with a well-known company, or winning a significant enterprise contract. These are clear indicators of market traction. Data-driven stories are also highly effective. If you can publish a report or study with unique insights into workplace trends, mental health, or productivity, it provides genuine value and is more likely to be seen as newsworthy. Announcements about new, innovative platform features can also work well if framed correctly.

Stick to facts and avoid marketing hype. Publisher guidelines strictly prohibit overly promotional language, exclamation points, and unsupported claims like 'best' or 'revolutionary'. The tone should be objective and professional, like a news report. Your release must be based on a concrete, newsworthy event. A new hire, a new client, new funding, or new data are all valid. Simply announcing that your platform exists is not news and will be rejected. Our AI-powered editor helps guide you through the writing process to ensure your draft meets these editorial standards before submission.

Yes, it helps significantly by building trust and credibility during the sales process. An HR director or benefits manager is making a major decision for their company; they want to choose a vendor that is established and reliable. When they see 'As Seen On Yahoo Finance' on your website or in your sales deck, it acts as a powerful third-party endorsement. It removes risk and answers the subconscious question, 'Is this a real, trustworthy company?' This social proof can be the deciding factor that shortens sales cycles and differentiates you from competitors.