Get featured on CRM Media Outlets in 48 hours

Yes, you can absolutely do your own PR, but it requires significant time and effort. The process involves building a targeted media list, finding journalists' contact information, crafting personalized pitches for each one, and conducting persistent follow-up. Success rates are often low without pre-existing relationships. Doing it yourself is free, but the time cost is high for a founder. If your goal is to secure guaranteed placements for social proof and SEO without the massive time commitment of manual outreach, a distribution service is a more efficient path. It lets you focus on building your product while we handle the publication.

The cost varies dramatically based on the method you choose. Doing it yourself is technically free, but the time investment is substantial. Hiring a traditional PR agency is the most expensive option, typically running $5,000 to $15,000 per month on retainer with no guarantee of placement. Press release distribution services offer a more predictable, one-time cost. Instead of a monthly retainer, you pay per campaign for guaranteed placements across a network of sites. This model provides a clear ROI for CRM companies focused on generating social proof and SEO assets. You can see our current one-time package pricing on our packages page.

With MediaBoost, the process is fast. After you submit your press release through our AI-powered editor, it undergoes a quick editorial review to ensure it meets publisher guidelines. This typically takes less than one business day. Once approved, publication begins immediately. You can expect to see your story live on hundreds of media outlets, including major sites like AP News and Benzinga, within 24 to 48 hours. We deliver a full report with all live links within 3 business days of publication.

News that signals growth, innovation, or market validation performs best. Editors look for tangible, verifiable information, not just marketing claims. For CRMs, this includes funding rounds, major product milestones (like a new AI feature), strategic partnerships with established tech companies, achieving security certifications (SOC 2, ISO 27001), or publishing unique data reports on industry trends. Announcements about new executive hires with impressive track records or significant customer case studies (especially with well-known brands) also make for strong, newsworthy content that gets picked up.

Stick to a factual, objective tone and a standard press release format. Avoid hype words like 'revolutionary,' 'game-changing,' or 'world's best.' Instead of making claims, present facts. The most common reason for rejection is that the release reads like an advertisement rather than a news announcement. Ensure your release is centered on a single, newsworthy event (e.g., a new feature, funding, or partnership). Include a clear headline, a dateline, an introductory paragraph summarizing the key news, and a quote from a company executive. Our AI-powered editor guides you through this structure to maximize your chances of approval.

Yes, but indirectly. An enterprise buyer won't likely read an article on Yahoo Finance and immediately request a demo. However, that coverage plays a crucial role in the long, complex enterprise sales cycle. It provides the social proof and third-party validation that procurement and security teams need to see. When your sales team can point to features on trusted news sites, it builds credibility and de-risks the decision for the buyer. Seeing your CRM mentioned by reputable sources assures them you are an established, legitimate vendor, which is a critical step in getting a deal signed.