Get featured on Cross-Border Commerce Media Outlets in 48 hours

Yes, a founder can do their own PR, but it's a very time-intensive process. The 'DIY' route involves researching relevant journalists, building a media list, finding their contact information, writing personalized pitches, and conducting extensive follow-up. This can easily consume weeks of a founder's time for a single announcement. Using a distribution service automates the most time-consuming part: the outreach and submission. This allows you to focus on crafting the perfect announcement about your new market entry or compliance feature, while we handle the distribution to hundreds of outlets. It's a practical middle ground between a full-time PR agency and the demanding DIY approach.

The cost of getting media coverage exists on a wide spectrum. At one end, doing it yourself is technically free but requires a massive investment of your own time. At the other end, a traditional PR agency charges a monthly retainer of $5,000 to $15,000 with no guarantee of placement. Press release distribution services like Mediaboost offer a more predictable and affordable alternative. You pay a one-time fee for a specific package of guaranteed placements. This model is designed for startups and SMBs that need concrete results without a long-term financial commitment. You can see our current one-time pricing on our packages page.

The process is very fast once your press release is finalized and approved by our editorial team. We review all submissions to ensure they meet publisher guidelines. After approval, publication across our network of news sites typically begins within 24 to 48 hours. You will receive a full, detailed PDF report with live links to your placements within 3 business days of the campaign starting. This allows you to immediately update your website with "As Seen On" logos and share the coverage with investors, partners, and customers.

Announcements that are concrete, verifiable, and have a clear impact on the industry or customers perform best. For cross-border commerce, this includes news like securing a significant funding round (Series A, etc.), launching service in a new major economic region like the EU or LATAM, or achieving a critical compliance certification. Data-driven announcements are also highly effective. Publishing a proprietary report on global shipping trends, tariff impacts, or e-commerce adoption rates can position your company as a thought leader and generate significant coverage. Vague announcements about minor feature updates or internal promotions are less likely to be picked up.

Write like a reporter, not a marketer. Use a neutral, third-person tone and stick to the facts. The release must be centered around a single, genuinely newsworthy event. Avoid using hype words like "revolutionary," "game-changing," or "world-class." These are immediate red flags for editors. Our AI-powered editor helps you avoid common pitfalls by flagging overly promotional language, formatting errors, and unsubstantiated claims. By ensuring your release is factual, well-structured, and announces actual news, you dramatically increase its chances of passing editorial review and getting published.

Yes, it provides essential third-party validation, which is a crucial form of currency in international business. When a potential investor in London or a logistics partner in Singapore researches your company, they are looking for signals of credibility beyond your own website. Seeing your company's funding announcement or market expansion featured on trusted financial news sites like Business Insider or MarketWatch acts as a powerful endorsement. It reduces their perceived risk and shows that your company is legitimate and recognized by established media, making them more likely to engage.