Get featured on Crowdfunding Media Outlets in 48 hours

Yes, you can absolutely handle your own PR, but it requires significant time and effort. The process involves building a media list, finding journalist contacts, crafting personalized pitches, and conducting extensive follow-up. Success rates for cold outreach are typically very low. Doing it yourself is free, but the time spent on outreach is time not spent on product development or backer communication. A distribution service is a middle ground, saving you hundreds of hours of manual work while still being more affordable than a full-service agency.

The cost varies widely. Doing it yourself is technically free, but has a high time cost and low success rate. Hiring a traditional PR agency is the most expensive option, typically involving monthly retainers of $5,000 to $15,000 with no placement guarantees. Press release distribution services offer a more predictable, one-time cost for guaranteed placements. These services provide different packages based on the number and quality of media outlets included. You can view our current one-time pricing and packages on our pricing page.

With our service, the process is very fast. After you submit your press release through our platform, it undergoes a quick editorial review to ensure it meets publisher guidelines. Once approved, publication on our media network begins. You can expect to see your story live on hundreds of sites, including major outlets, within 24 to 48 hours. We deliver a full report with all the live links within three business days of the campaign starting.

The most successful announcements are tied to concrete, newsworthy events. The campaign launch is the most common and effective. Hitting a major funding milestone (e.g., 100% funded in 24 hours, or crossing a significant threshold like $1M) also performs very well. Other strong angles include announcing a partnership with a well-known manufacturer, adding a highly anticipated feature or reward tier based on backer feedback, or winning an industry award. A simple "we exist" announcement without a specific news hook is less likely to be effective.

Editors reject releases that read like advertisements or lack a clear news angle. To avoid this, focus on the facts and write in a neutral, third-person tone. Your headline must state the news clearly, for example, "[Your Campaign] Launches on Kickstarter to Fund [Your Product]." Avoid overly promotional language like "game-changing" or "revolutionary." Stick to verifiable information. Our AI-powered editor guides you through this process, helping you structure your content and wording to comply with the guidelines of major publishers, ensuring a high acceptance rate.

Yes, but indirectly. A potential backer rarely reads an article on a news site and clicks directly to pledge. Instead, the value comes from the social proof the coverage creates on your actual campaign page and marketing materials. When a visitor sees "As Seen On" logos from trusted brands like Business Insider or AP News on your page, it instantly reduces their hesitation and builds confidence that your project is legitimate. This increased trust directly translates into a higher conversion rate from visitors to backers.