Get featured on Crypto Payments Media Outlets in 48 hours

Yes, you can do some parts of PR yourself, like managing social media and building a community. However, manually submitting your press release to hundreds of news outlets is not feasible. Most publications do not accept direct submissions from companies and rely on wire services. While you can and should build relationships with a few key crypto-native journalists, this is a long-term effort with no guaranteed outcome. For broad, guaranteed coverage on mainstream finance and business sites, using a distribution service is the only practical DIY approach. It handles the submission and placement logistics for you.

After you submit your press release and it passes editorial review, publication is very fast. For media packages, your announcement typically begins appearing on news outlets within 24 to 48 hours. A full report with links to all the live placements is usually delivered within 3 business days of publication starting. If your package includes startup directory submissions, those placements can take longer, with the process completing within two weeks.

The cost varies dramatically based on the approach. Hiring a traditional PR agency is the most expensive option, often requiring a monthly retainer with no guaranteed placements. Doing it yourself by manually emailing journalists is free but rarely effective for securing placement on major sites. A press release distribution service offers a middle ground, with one-time package fees instead of a recurring retainer. This provides a predictable cost for guaranteed placements. You can view our current packages and pricing for a clear breakdown of the investment.

Announcements that demonstrate real-world adoption, security, and utility perform best. This includes news of major merchant acquisitions (e.g., 'e-commerce platform X now accepts payments via our gateway'), strategic partnerships with financial institutions, or successful completion of security audits from well-known firms. Other strong topics are significant technological advancements, like launching on a new, faster blockchain, or achieving a major milestone in transaction volume. News that bridges the gap between the crypto world and traditional business is what mainstream outlets find most compelling.

First, ensure your announcement is genuinely newsworthy and not just a marketing pitch. Focus on a specific event: a partnership, a product launch, an audit. Second, write in a neutral, third-person tone. Avoid exaggerated claims like 'revolutionary' or 'game-changing'. Crucially, do not make any forward-looking financial statements, price predictions, or investment advice. Publisher guidelines are extremely strict about this, especially for crypto. Stick to the facts of your announcement, include a quote from a founder, and provide a clear 'About Us' section. Our AI-powered editor helps you meet these guidelines.

Yes, but indirectly. A potential merchant or user will not read an article on AP News and immediately sign up. Instead, when they are evaluating your platform against competitors, they will search for your company online. Discovering credible, third-party articles about your security audit or partnerships builds the trust needed to convert them. This coverage acts as a powerful form of social proof. It validates your claims and shows that you are a legitimate, recognized entity. For B2B sales to merchants or for reassuring cautious individual users, these media placements are often the deciding factor in establishing credibility.